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Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)

معرفی کتاب «Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)» نوشتهٔ Tim Mazzarol; Sophie Reboud; SpringerLink (Online service)، منتشرشده توسط نشر Springer Singapore : Imprint: Springer در سال 2020. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region. Front Matter ....Pages i-xxvi Entrepreneurship as a Social and Economic Process (Tim Mazzarol, Sophie Reboud)....Pages 1-34 The Entrepreneur (Tim Mazzarol, Sophie Reboud)....Pages 35-61 The Entrepreneurial Process (Tim Mazzarol, Sophie Reboud)....Pages 63-94 Entrepreneurship and Innovation in Large Firms (Tim Mazzarol, Sophie Reboud)....Pages 95-129 Innovation in Small Firms (Tim Mazzarol, Sophie Reboud)....Pages 131-164 Adoption and Diffusion of Innovation (Tim Mazzarol, Sophie Reboud)....Pages 165-189 Planning, Business Models and Strategy (Tim Mazzarol, Sophie Reboud)....Pages 191-225 Risk Management in Innovation (Tim Mazzarol, Sophie Reboud)....Pages 227-263 Disruptive Innovation and the Commercialisation of Technology (Tim Mazzarol, Sophie Reboud)....Pages 265-310 Screening Opportunities and Assessing Markets (Tim Mazzarol, Sophie Reboud)....Pages 311-353 Team Building, Company Leadership and Strategic Alliances (Tim Mazzarol, Sophie Reboud)....Pages 355-390 Financing the Venture (Tim Mazzarol, Sophie Reboud)....Pages 391-430 Intellectual Property Management (Tim Mazzarol, Sophie Reboud)....Pages 431-470 Social Entrepreneurship and Co-operative and Mutual Enterprise (Tim Mazzarol, Sophie Reboud)....Pages 471-509
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