Entrepreneurial Values And Strategic Management: Essays In Management Theory (bocconi On Management)

An engaging discussion of the goals and purpose of the business enterprise illuminating the long-running debate over the goals of the firm. Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. In articulating a model of the entrepreneurial firm embedded in a social system and a values system based upon notions of fairness and social responsibility, Coda offers an original approach to interpret the business system. The view of a socially-responsible, entrepreneurial, business sector surfacing in this book offers an attractive alternative to most of the prevailing models of market capitalism that have attracted criticism over the past decades Front Matter....Pages i-xii Introduction: Some Thoughts on Vittorio Coda’s Contributions to Strategic Management....Pages 1-12 Front Matter....Pages 13-13 Management Theory: Its Content, Specificities, and Role....Pages 15-27 Management Theory in the Late 1950s: Revisiting Gino Zappa’s Productive Activities and His Posthumous Work....Pages 28-62 Front Matter....Pages 63-63 The Evaluation of the Entrepreneurial Formula....Pages 65-90 The Purpose of the Firm: Physiology and Pathology....Pages 91-113 Governing Strategy Dynamics....Pages 114-144 Strategy and Communication: The Missing Link....Pages 145-175 Front Matter....Pages 177-177 The Role of Ownership in Corporate Restructuring....Pages 179-187 The Relationship between the Firm and Its Workforce: Prospects for Change....Pages 188-199 Ethical Codes and Market Culture....Pages 200-212 In Support of a Free and Responsible Entrepreneurial Economy....Pages 213-226 Back Matter....Pages 227-233