Enterprise and Culture (Routledge Studies in Entrepreneurship and Small Business)

__Enterprise and Culture__ is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture.Colin Gray argues that the failure of small enterprise policy is not just a question of economics, but is also caused by psychological and cultural factors. The book demonstrates that the individualism at the centre of enterprise culture policies is, itself, the main impediment to the successful growth and development of small enterprises. Enterprise and Culture is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture. Colin Gray argues that the failure of small enterprise policy is not just a question of economics, but is also caused by psychological and cultural factors. The book demonstrates that the individualism at the centre of enterprise culture policies is, itself, the main impediment to the successful growth and development of small enterprises. Policies designed to promote pro-business attitudes and a stronger spirit of enterprise in Britain - in short, the creation of an enterprise culture - are among the most recent of many attempts by successive post-war governments to stem Britain's seemingly relentless economic decline. In this interdisciplinary work Gray argues that the failure of small enterprise policy is caused by psychological and cultural factors as well as economic problems, and that progressive capitalism needs collective approaches to its development This is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture Colin Gray. Includes Bibliographical References (p. [188]-200) And Index.