Empowering the Market Economy through Innovation and Entrepreneurship

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement. The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track. This Book Argues That The Strength Of Our Dynamic Society Is A Market Economy, Which Functions Well Only If Positive And Constructive Marketing Practices Are Performed. It Offers Innovative Alternatives For Achieving Economic Progress And Outlines Strategies To Create Conditions For Equal Opportunity. The American Economy Has Transitioned From A Survival Of The Fittest To Survival Of The Fattest Mentality, Focusing Less On The People And Quality Of Life And More On The Amount Of Dollars To Be Gained. The Divide Between The 1% And 99% Leaves Lower-income Individuals At A Significant Disadvantage And Threatens Both Economic And Societal Advancement.the Author Offers Clear, Intelligible Solutions To Accomplish This Such As Eliminating Discrimination, Providing Opportunities For New Ideas And Industries, Enhancing Quality Of Life, And Encouraging More Competition So That Radical Innovations Can Emerge And Make A Positive Difference. This Book Will Appeal To Leaders And Researchers Across Marketing, Economics, Management, And Accounting Looking For Answers On How To Get The American Economy Back On Track. Machine Generated Contents Note: 1. Introduction -- 2. Older Societies Are Controlled By Bureaucracies -- 3. Just What Is Blocking Progress? -- 4. No Progress Without Innovation -- 5. How Do We Create An Innovation Culture? -- 6. Cultivating Critical Thinking -- 7. The Needed Entrepreneurial Culture -- 8. Radicalism Is The Main Mover -- 9. Sustainability Is Dealing With The Long Run -- 10. Sustainability Can Be Very Profitable -- 11. From Imagination To Innovation -- 12. Quality Of Life Enhanced By Radical Innovations -- 13. Without A Major Education Base Progress Is Not Possible -- 14. An Organization Or A Society Needs Leadership -- 15. Progressive Orientation Does Not Happen Naturally -- 16. Progressive Capitalism Need Not Implode. A. Coskun Samli. Includes Bibliographical References And Index. This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a zsurvival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement. The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track Front Matter....Pages i-xx Introduction....Pages 1-12 Older Societies Are Controlled by Bureaucracies....Pages 13-23 Just What Is Blocking Progress?....Pages 25-41 No Progress without Innovation....Pages 43-54 How Do We Create an Innovation Culture?....Pages 55-66 Cultivating Critical Thinking....Pages 67-78 The Needed Entrepreneurial Culture....Pages 79-91 Radicalism Is the Main Mover....Pages 93-101 Sustainability Is Dealing with the Long Run....Pages 103-108 Sustainability Can Be Very Profitable....Pages 109-114 From Imagination to Innovation....Pages 115-124 Quality of Life Enhanced by Radical Innovations....Pages 125-133 Without a Major Education Base Progress Is Not Possible....Pages 135-141 An Organization or a Society Needs Leadership....Pages 143-151 Progressive Orientation Does Not Happen Naturally....Pages 153-159 Progressive Capitalism Need Not Implode....Pages 161-166 Back Matter....Pages 167-177