Emotional Design Why We Love Or Hate Everyday Things Donald Norman

By the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Normans classic The Design of Everyday Things cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects. Why attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff. "Did you ever wonder why cheap wine tastes better in fancy glasses? Or why washing and polishing your car seems to make it drive better? New research has shown that attractive things really do work better." "In the last decade, the design community has made products easier to use, largely due to Donald Norman's The Design of Everyday Things. But as he demonstrates in this book, we don't just use a product, we become emotionally involved with it. Emotional Design demonstrates for the first time the profound influence of this deceptively simple idea." "Don Norman draws on a wealth of examples and the very latest scientific insights in this exploration of the emotional impacts of objects in our everyday world. His The Design of Everyday Things showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun."--Jacket. Emotional.Design.Why.We.Love.Or.Hate.Everyday.Things 1 Cover 1 Contents 10 Prologue Three Teapots 14 PART ONE The Meaningof Things 26 Chapter 1 Attractive Things Work Better 28 Chapter 2 The Multiple Faces of Emotion and Design 46 PART Two Design inPractice 72 Chapter 3 Three Levels of Design Visceral, Behavioral, and Reflective 74 Chapter 4 Fun and Games 110 Chapter 5 People, Places, and Things 146 Chapter 6 Emotional Machines 172 Chapter 7 The Future of Robots 206 Epilogue We Are All Designers 224 Personal Reflections andAcknowledgmentsIN 240 Notes 246 References 254 Index 260 Attractive Things Work Better -- The Multiple Faces Of Emotion And Design -- Three Levels Of Design : Visceral, Behavioral And Reflective -- Fun And Games -- People, Places And Things -- Emotional Machines -- The Future Of Robots -- Epilogue : We Are All Designers. Donald A. Norman. Includes Bibliographical References And Index. Om brugstingene, som vi omgiver os med, tænker vi sædvanligvis i baner som deres anvendelighed, æstetik og praktiske beskaffenhed. Følelser og eftertanker føjes til i denne bog NOAM TRACTINSKY, AN ISRAELI SCIENTIST, WAS puzzled.