Emerging trends in global organizational science phenomena : critical roles of politics, leadership, stress, and context

"Scholars worldwide have studied attitudes and behavior in work organizations for decades, and they have accumulated vast amounts of knowledge regarding such phenomena in many different contexts around the world. Interestingly, scholars in different countries adopted a largely domestic orientation regarding the issues and concepts they studied, focused mainly on their own countries, thus begging the question of whether such results of research extended or generalized to other parts of the world. In the United States, for example, scholars were only jolted into developing a much broader perspective about four decades ago when they realized that the U.S. could not just take an insular, domestic economy focus, but that organizations in the U.S. were operating in a global economy, and needed to better understand foreign competition and how behavioral phenomena in organizations operate in countries outside of the U.S. Emerging Trends in Organizational Science Phenomena: Critical Roles of Politics, Leadership, Stress, and Context is a collection of 32 original chapters, reporting on research conducted around the world by scholars in many different countries in efforts to bring to bear a greater collective comprehension of how people in work organizations around the world think, feel, and behave. We are living and functioning in very interesting times where the world is shrinking in perspective, and we as organizational scholars need to acknowledge these changing times in our research orientation. We believe this book is a decisive step in the direction promoting the global organizational sciences. We believe our Emerging Trends book can be of great use to several different audiences. First, as organizational scientists, we see this book as being of great interest and use to other scholars studying organizational science phenomena, as they plan and conduct their own research. Also, we see this book being useful in classroom settings for Ph.D. seminars, and even special courses in Organizational Behavior and Industrial/Organizational Psychology. Because most of the chapters in this book spend considerable time discussing the practical implications of the results provided, we also see the book being of use in MBA and executive educations classes. Overall, we hope you enjoy the collection of original chapters we have put together in this book, and that it provides a useful addition for both science and practice of phenomena in the organizational sciences"-- Provided by publisher Contents 7 Preface 9 Acknowledgements 13 Chapter 1 15 Web Analytics: The Present and Future of E-Business 15 Abstract 15 Introduction 15 Literature Review 18 Web Design and User Interaction Efficiency 18 Web Analytics Insight into E-Business 20 List of the Most Popular Pages and Content 20 Determine Who Your Customers Are 21 Optimization of the Conversion Rate 21 Boost the Impact of Advertising on Social Media 21 Observe the Bounce Rate 22 Marketing Campaigns May Be Tracked and Analyzed 22 Tracking of Competitors 22 Integration of Web Analytics with E-Commerce 23 Forecasting Demand and Profitability 23 Heatmaps 24 To Drive the Promotion Plan, We Need to Identify Trends 24 Pricing Price Elasticity 24 For Merchants, Analytical Services 25 Identification of Fraudulent Activities 25 Personalisation 25 Variable Costing 26 Detection and Prevention of Financial Crimes 26 Analytical Prediction 26 Promotions That Are More Relevant to the Right Customers 26 Visibility of the Supply Chain 27 Innovations in New Products, Markets and Business Models 27 Web Analytics Metrics 27 Measuring and Defining Results 28 Accurate Metrics 28 Measurements for Defining Visitors 29 Click-Through-Rate (CTR) 30 Identifying the Demographics of a Site’s Visitors Metrics 31 Participation of Visitors Metrics 32 Metrics for Conversion 32 Conclusion 34 References 35 Chapter 2 39 Social Media Analytics for E-Business: Where Are We Heading? 39 Abstract 39 Introduction 40 Social Media Analytics and E-Business 41 Marketing 43 Finance 44 Operations 45 Prominent SMA Tools 45 Brand24 46 Facebook Ads Manager 47 Analytic Edge 47 Supermetrics 48 NapoleonCat 48 TapInfluence 49 Snaplytics 49 SproutSocial 50 HubSpot 50 BuzzSumo 51 Keyhole 51 Brandwatch 52 Intellestra 52 KPMGSpectrum 53 PeopleSoft 53 InforBirst 54 HaloBI 54 Conclusion 55 References 56 Chapter 3 59 Artificial Intelligence and E-Business 59 Abstract 59 Introduction 60 AI Application for Customer Acquisition 65 AI Applications for Customer Enhancement 67 AI Application for Customer Retention 70 Opportunities and Challenges 71 Conclusion 73 References 73 Chapter 4 79 Machine Learning Applications in E-Commerce 79 Abstract 79 Introduction 80 Machine Learning Algorithm Used in E-Commerce 87 Machine Learning Roles in E-Commerce 90 E-Commerce Sentiment Classification 93 Product Recommendations in E-Commerce Using Machine Learning 95 Conclusion 99 References 99 Chapter 5 105 Analysing Opportunities for Mobile Commerce 105 Abstract 105 Introduction 106 Evolution of Mobile Commerce 107 Features of Mobile Commerce 108 Mobile Website 109 Mobile Applications (Apps) 109 Social Media 110 Search Engine Marketing 111 Display Marketing 112 Video Streaming 112 Short Message Services (SMS) Marketing 113 E-Mail 114 Framework for Marketing Mobile Commerce Businesses 114 Mobile App Publishers 115 E-Commerce/Mobile Commerce Marketers 116 Mobile App Users 116 Advertisement Platforms 116 Challenges for Mobile Commerce 117 Risk Assurance 117 Ensuring Utility (Information, Entertainment and Social) 118 Utilising the User Pause Patterns 118 Utilising Existing Knowledge 118 Visual Aesthetics 119 Innovativeness 119 Accessibility 120 Using Ads as Reward 120 Conclusion 120 References 121 Chapter 6 125 E-Commerce in Southeast Asia: A Futuristic Perspective 125 Abstract 125 Introduction 126 Comparative Analysis of Offline vs. Online Business 128 Determinants of Future E-Commerce and Marketplace in Southeast Asia 128 Prediction of the E-Commerce Growth by 2022 131 Conclusion 147 References 147 Chapter 7 151 Futuristic Scope of E-Agribusiness in the Indian Market: A Paradigm Shift 151 Abstract 151 Introduction 152 Proven Market Development Approaches Being Followed in E-Agribusiness 154 Evolution and Need for E-Business in Agribusiness Sector 155 Benefits of Agri E-Commerce 157 Lesser Wastage 157 Improved Lifestyles due to Rise in Income 158 The Impact of Financial Inclusion 158 Enhanced Efficiency and Yield 158 Beneficial for Other Services 159 Futuristic Revenue Models of E-Agri Businesses 159 Markup Pricing Model 159 Commission Pricing Model 159 Advertising Pricing Model 160 Membership Based Pricing Model 160 Insights Monetization Pricing Model 160 Challenges 160 Lack of Better Logistics 161 Customer Choice and Preferences 161 Highly Perishable Products 161 Dependence on Middlemen 161 The Cash in Hand or Cash on Delivery Payments 162 Conclusion 162 References 162 Chapter 8 165 Online Consumer Behaviour: How to Create and Maintain E-Loyalty 165 Abstract 165 Introduction 165 Analytical Framework 167 Literature Review 167 Method 167 Results and Discussion 168 Brief Descriptive Analysis 168 Content Analysis 169 Discussion 171 Conclusion 176 References 176 Chapter 9 181 Smart Tourism as a Sustainable Strategy for Tourism Development 181 Abstract 181 Introduction 181 Smart Tourism 183 Sustainable Tourism and Smart Tourism 184 Issues and Challenges 185 Solution 186 Model of Smartness and Sustainability 188 Towards a Synergetic Model for Smart and Sustainable Destinations 188 Conclusion 189 References 189 Chapter 10 193 Social and Ethical Aspects of E-Commerce: A Boon or a Bane 193 Abstract 193 Introduction 194 Positive Social Aspects of E-Commerce 195 Encourages Entrepreneurship 195 Fuel the Dreams of Womenpreneurs 196 Preservation and Promotion of Arts and Handicrafts Through E-Commerce 197 Convenient and Time Saving 198 Comforts for Disabled and Elderly 199 Better Reach and Interconnectedness for Small Retailors 200 Employment Generation 201 Negative Social Aspects of E-Commerce 202 Safety and Health of Delivery Boys 202 Packaging and Waste 204 Traffic and Emission 204 Energy and Resource Consumption 205 Ethical Aspects of E-Commerce 206 Privacy Is a Myth 206 Internet Abuse, Responsibility and Use of Personal Information 207 Deception, Dishonesty and Accuracy 207 Selling Counterfeit Products 208 Conclusion 208 References 209 Chapter 11 211 Traditional to Digital Commerce: Impact of Scams on Consumer’s Attitude towards Online Shopping 211 Abstract 211 Introduction 212 Emergence of E-Commerce 213 Digital Era and E-Commerce 214 Digital Era and E-Commerce during the Pandemic 215 Loopholes in Online Payment Giving Way to Scams 216 Common Digital Frauds 218 Impact on Attitude 219 Conclusion 221 References 221 Editors’ Contact Information 225 Index 227 Blank Page 2 Blank Page 233 This volume is a collection of 32 original chapters, reporting on research conducted around the world by top scholars in over 50 countries in an effort to bring to bear a greater collective comprehension of how people in work organizations around the world think, feel, and behave (politics, leadership, stress and differing global contexts). It can be of great use to several different audiences. Useful in classroom settings for graduate seminars, and even special courses in: Business, Organizational Behavior (OB), HRM, OD, OT, OS, Management, Industrial Sociology, Politics, Negotiations, Gender, Ethnic and Cultural Studies, Labor Relations, Marketing, Political Economy, Family and Consumer Science, Law, Journalism and Communications, Nursing Science Administration, Public Policy, Interdisciplinary Studies, Social Work, Industrial/Organizational Psychology, Social Psychology, Social Economics, and in-house training programs, MILR, MPA, MBA and executive educations classes. Overall, one of the most current, practical, conceptual, and up-to-date researched global perspective reference texts today on the market. "This volume offers a worldwide array of the first truly integrated work reflecting the most up-to-date research and practice in global organizational science by 40 topmost experts (scientist-practitioners) from 25 nations. It is a well-blended international stew of epistemic knowledge on some of the hottest subject areas such as cross-cultural and cross-border issues of importance and challenge to organizations today, small and family business/entrepreneurship, diversity, individualism-collectivism, and modern technology. It is a valuable resource for scholars, practitioners, managers, decision makers, and students alike. This extraordinarily well-written and practically-crafted, culture-inclusive text could not be more relevant and timelier"-- Provided by publisher This book presents a futuristic perspective of e-commerce, covering the latest developments, applications and technological trends. An analytical perspective of e-commerce is presented with examples of social media and web analytics. The role of artificial intelligence and machine learning methods are also explored. Case studies and examples from around the world are included to identify the customer-centric approaches of e-commerce models of the near future.