Embarrassement of product choices 1 : how to consume differently

Product information is far too commercial (labels, publicity, websites, sellers, etc.) and too technical (product descriptions, trade press, laboratory measures, etc.). This information is practically always scattered, heterogeneous and incomplete.The power of disinformation is not something to be taken lightly – on the contrary, unable to avoid scams and product disinformation, the consumer–customer is often the victim of the economic necessity of companies. The power of disinformation is not something to be taken lightly – on the contrary, unable to avoid scams and product disinformation, the consumer–customer is often the victim of the economic necessity of companies. There is a difference between the reality of a product’s qualities of use and environment, and the perception that the client has of it. We would like to trust word-of-mouth and the advice of friends but, due to the amplification of false information through the Internet and social media, their information is usually false. For this reason, when choosing a product, we must learn how to navigate the overload of useless information as well as the deceiving disinformation. The best choice or the best price/quality ratio also contains the risk of a bad choice -- Publisher's website. Read more... Abstract: Product information is far too commercial (labels, publicity, websites, sellers, etc.) and too technical (product descriptions, trade press, laboratory measures, etc.). This information is practically always scattered, heterogeneous and incomplete.The power of disinformation is not something to be taken lightly – on the contrary, unable to avoid scams and product disinformation, the consumer–customer is often the victim of the economic necessity of companies. The power of disinformation is not something to be taken lightly – on the contrary, unable to avoid scams and product disinformation, the consumer–customer is often the victim of the economic necessity of companies. There is a difference between the reality of a product’s qualities of use and environment, and the perception that the client has of it. We would like to trust word-of-mouth and the advice of friends but, due to the amplification of false information through the Internet and social media, their information is usually false. For this reason, when choosing a product, we must learn how to navigate the overload of useless information as well as the deceiving disinformation. The best choice or the best price/quality ratio also contains the risk of a bad choice -- Publisher's website When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use. Content: Power of Words -- Temptation --Belief and Respect -- Marketing and Lies-- Pleasing, Enjoying and Being Successful -- Powers that Be -- Power of “Made in France” -- Seeing, Touching and Getting a Feel -- innovative Product of a Known Brand -- Product Already Seen -- Buying Cheap.