Eisenhower and the Mass Media: Peace, Prosperity, and Prime-time TV (Southern Studies)

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value. Dwight D. Eisenhower Presided Over An Unusual Era Of Peace And Prosperity During The 1950s, A Period Also Known As Television's Golden Age. In This First Comprehensive Study Of Eisenhower's Mass Communication Practices, Craig Allen Maintains That Ike's Tremendous Popularity Was Partly A Result Of His Skillful Use Of The New Medium Of Television To Define And Broadcast His Achievements To The American Public. Although John F. Kennedy Has Often Been Called The First Tv President, Allen Argues That Eisenhower Rightfully Deserves That Title. Ike Was An Avid Tv Watcher, And He Saw The Medium As A Breakthrough. He Was Aware Of The Changes Television Was Creating In American Society; Thus He Wasted Little Time In Establishing Tv As His Dominant Communication Priority. Eisenhower Presided Over Sweeping Changes In The Techniques And Traditions Of Presidential Communication. He Was The First President To Deliver Televised Fireside Chats, Hold Tv News Conferences, Conduct Televised Cabinet Meetings, And Hire A Presidential Tv Consultant. Ike Established The First White House Tv Studio And Was The First President To Actively Engage In Televised Photo Opportunities. His 1956 Reelection Campaign Defined Much Of What Is Known Today As The Television Campaign. Only One President Since - Ronald Reagan - Has Left The White House With A Higher Approval Rating From The American Public, And Allen Credits That Achievement To Eisenhower's Understanding And Use Of This New Medium. Ch. 1. Five-star Debut In War, New Stage In 1953 -- Ch. 2. The Business Of Persuasion, 1954 -- Ch. 3. Circumventing The Press, 1953-1955 -- Ch. 4. Channeling Modern Republicanism, 1954-1955 -- Ch. 5. No Barnstorming, 1955-1956 -- Ch. 6. Media Whipping The Democrats, 1955-1956 -- Ch. 7. Conventions: A Gop Redefinition, August 1956 -- Ch. 8. Television Versus The New America, Fall 1956 -- Ch. 9. Static From Home And Abroad, 1957-1959 -- Ch. 10. Dropping The Torch, 1960 -- Ch. 11. A Hero's Image Fulfilled, After 1960. Craig Allen. Includes Bibliographical References (p. 241-249) And Index.

dwight D. Eisenhower Presided Over An Unusual Era Of Peace And Prosperity During The 1950s, A Period Also Known As Television's Golden Age. In This First Comprehensive Study Of Eisenhower's Mass Communication Practices, Craig Allen Maintains That Ike's Tremendous Popularity Was Partly A Result Of His Skillful Use Of The New Medium Of Television To Define And Broadcast His Achievements To The American Public. Although John F. Kennedy Has Often Been Called The First Tv President, Allen Argues That Eisenhower Rightfully Deserves That Title. Ike Was An Avid Tv Watcher, And He Saw The Medium As A Breakthrough. He Was Aware Of The Changes Television Was Creating In American Society; Thus He Wasted Little Time In Establishing Tv As His Dominant Communication Priority. Eisenhower Presided Over Sweeping Changes In The Techniques And Traditions Of Presidential Communication. He Was The First President To Deliver Televised Fireside Chats, Hold Tv News Conferences, Conduct Televised Cabinet Meetings, And Hire A Presidential Tv Consultant. Ike Established The First White House Tv Studio And Was The First President To Actively Engage In Televised Photo Opportunities. His 1956 Reelection Campaign Defined Much Of What Is Known Today As The Television Campaign. Only One President Since - Ronald Reagan - Has Left The White House With A Higher Approval Rating From The American Public, And Allen Credits That Achievement To Eisenhower's Understanding And Use Of This New Medium.

booknews

not John F. Kennedy But Eisenhower Should Be Seen As The First Tv President, Asserts Craig (journalism & Telecommunication, Arizona State U.). He Chronicles How Ike Wasted No Time In Figuring Out How To Use The Medium To Define And Broadcast His Achievements. Annotation C. Book News, Inc., Portland, Or (booknews.com)