Effective web design, second edition

The trends and technologies behind Web design are shifting constantly. This fully revised new edition of Effective Web Design builds on the highly successful first edition to bring you up to speed on the latest tools, techniques, and thinking on Web site design. You'll make a strong start with XHTML, the latest and most powerful Web markup language. Then you'll learn to create pages that work flawlessly in all commonly used browsers, including the newest releases. You'll also discover how you can take advantage of progress in other technologies, from style sheets to Flash to MP3. The full-color insert helps you learn about the effective use of color on your site and provides a valuable reference guide you'll use again and again. Ann Navarro's no-nonsense teaching approach has helped thousands of designers and developers build visually striking, functionally rich sites. Inside you'll learn how to: \* Develop a sound architecture \* Find the right approach to navigation \* Design forms \* Use validation services and applications \* Present information effectively \* Get the right effect with colors \* Incorporate multimedia, including streaming content \* Implement e-commerce features \* Work with basic elements: tables, images, and frames \* Use cookies effectively What makes a Web site effective? Is it the visual design? Proper use of X/HTML? The quality of the copy? The answer is all of the above, and more. This text provides a guide to the technologies and techniques needed to create effective sites including, XHTML, HTML, JavaScript and CGI. Enclosed CD has shareware or evaluation copies of more than a dozen Web-development utilities, including an FTP program, code validator, graphics and text editors, and powerful XML tools Explains the fundamentals of building cross-browser, cross-platform compatible Web sites, covering HTML, XML, animation, sound, site management, and marketing techniques.