Effective frontline fundraising : a guide for non-profits, political candidates, and advocacy groups

Today, nearly every charitable nonprofit, advocacy group, professional group, and politicianrelies on the philanthropy of others. Whether itsa private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidatesthey believe in. __Effective Frontline Fundraising__ providesthe information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small. __Effective Frontline Fundraising__ will not only teach those skillsfor getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book: * Shows how to keep that organizational lifebloodcashrunning through your vital operations * Explains how to create a firm foundation from which to solicit funds * Provides examples of successful and unsuccessful fundraising messages and plans * Teaches you how to ask confidently for gifts from $25 to $1,000,000 ... or more! What youll learnYou will learn to: * Recruit a rock-solid development team * Devise and implement an annual fundraising plan * Craft a motivating fundraising message * Time your solicitations to maximize return * Maintain positive relationships with your donor base * Gain an understanding of the gift cycle * Leverage volunteers, events, and other development resources and opportunities * Build the confidence to make the big ask for major gifts Who this book is for__Effective Frontline Fundraising__ is geared toward small to medium nonprofits that are just beginning to professionalize their development offices. It is for new directors of development/institutional advancement who need to build an operation from the ground up. It is for anyone raising funds for political organizations, individual candidates for public office, and advocacy groups. And it is for fundraising professionals who are just about to go after the big fish. Table of Contents Introduction: Theres No Such Thing as Luck 1. Nonprofits, Cash Flow, and Philanthropy:Fitting the Puzzle Pieces Together 2. The Role of a Fundraiser 3. The Gift Cycle: Setting the Foundation 4. Assembling Your Team 5. Data and Records: Basic Tools 6. Annual Planning and Goal Setting 7. Crafting Your Message 8. Stewardship: The Last and First Step in the Gift Cycle 9. Road Warriors 10. Techniques for the Face-to-Face Solicitation 11. Major Gifts: Finding Funds for Big Projects 12. Political Fundraising 13. Fundraising for Advocacy Groups 14. Conclusion:Get out There and Start Raising Money! Appendix AResources: Books and Web SitesAppendix BSample Effective Solicitation PiecesAppendix CPublic Sources of Funding About the Author**Jeffrey David Stauch**received his BA in political science at Middlebury College and his MA in social sciences at the University of Chicago.He started his career in fundraising in Boston with Grassroots Campaigns, Inc., and Telefund, Inc.Jeffrey is currently the assistant director of principal gifts at a small, elite liberal arts college.He is also the volunteer giving officer for Betasab (www.betasab.org), a home for orphaned children in Ethiopia. When not at work, he runs, trains in the martial art of aikido, and writes creative non-fiction. He has a pet rabbit. Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidates they believe in. Effective Frontline Fundraising provides the information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small. Effective Frontline Fundraising will not only teach those skills for getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book: Shows how to keep that organizational lifeblood—cash—running through your vital operations Explains how to create a firm foundation from which to solicit funds Provides examples of successful and unsuccessful fundraising messages and plans Teaches you how to ask confidently for gifts from $25 to $1,000,000 ... or more! What you’ll learnYou will learn to: Recruit a rock-solid development team Devise and implement an annual fundraising plan Craft a motivating fundraising message Time your solicitations to maximize return Maintain positive relationships with your donor base Gain an understanding of the gift cycle Leverage volunteers, events, and other development resources and opportunities Build the confidence to make the “big ask” for major gifts Who this book is for Effective Frontline Fundraising is geared toward small to medium nonprofits that are just beginning to professionalize their development offices. It is for new directors of development/institutional advancement who need to build an operation from the ground up. It is for anyone raising funds for political organizations, individual candidates for public office, and advocacy groups. And it is for fundraising professionals who are just about to go after the big fish. Table of Contents Introduction: There’s No Such Thing as Luck 1. Nonprofits, Cash Flow, and Philanthropy: Fitting the Puzzle Pieces Together 2. The Role of a Fundraiser 3. The Gift Cycle: Setting the Foundation 4. Assembling Your Team 5. Data and Records: Basic Tools 6. Annual Planning and Goal Setting 7. Crafting Your Message 8. Stewardship: The Last and First Step in the Gift Cycle 9. Road Warriors 10. Techniques for the Face-to-Face Solicitation 11. Major Gifts: Finding Funds for Big Projects 12. Political Fundraising 13. Fundraising for Advocacy Groups 14. Conclusion: Get out There and Start Raising Money! Appendix A—Resources: Books and Web Sites Appendix B—Sample Effective Solicitation Pieces Appendix C—Public Sources of Funding Annotation Today, nearly every charitable nonprofit, advocacy group, professional group, and politicianrelies on the philanthropy of others. Whether itsa private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidatesthey believe in. Effective Frontline Fundraisingprovidesthe information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small. Effective Frontline Fundraisingwill not only teach those skillsfor getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book:Shows how to keep that organizational lifebloodcashrunning through your vital operationsExplains how to create a firm foundation from which to solicit fundsProvides examples of successful and unsuccessful fundraising messages and plansTeaches you how to ask confidently for gifts from $25 to $1,000,000 ... or more!What youll learnYou will learn to:Recruit a rock-solid development teamDevise and implement an annual fundraising planCraft a motivating fundraising messageTime your solicitations to maximize returnMaintain positive relationships with your donor baseGain an understanding of the gift cycleLeverage volunteers, events, and other development resources and opportunitiesBuild the confidence to make the big ask for major giftsWho this book is forEffective Frontline Fundraisingis geared toward small to medium nonprofits that are just beginning to professionalize their development offices. It is for new directors of development/institutional advancement who need to build an operation from the ground up. It is for anyone raising funds for political organizations, individual candidates for public office, and advocacy groups. And it is for fundraising professionals who are just about to go after the big fish. Table of ContentsIntroduction: Theres No Such Thing as Luck1. Nonprofits, Cash Flow, and Philanthropy:Fitting the Puzzle Pieces Together2. The Role of a Fundraiser3. The Gift Cycle: Setting the Foundation4. Assembling Your Team5. Data and Records: Basic Tools6. Annual Planning and Goal Setting7. Crafting Your Message8. Stewardship: The Last and First Step in the Gift Cycle9. Road Warriors10. Techniques for the Face-to-Face Solicitation11. Major Gifts: Finding Funds for Big Projects12. Political Fundraising13. Fundraising for Advocacy Groups14. Conclusion:Get out There and Start Raising