Economic perspectives on craft beer : a revolution in the global beer industry

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.-- Provided by publisher Front Matter ....Pages i-xxxiii Front Matter ....Pages 1-1 Economics of the Craft Beer Revolution: A Comparative International Perspective (Christian Garavaglia, Johan Swinnen)....Pages 3-51 Front Matter ....Pages 53-53 Craft Beer in the USA: Strategic Connections to Macro- and European Brewers (Kenneth G. Elzinga, Carol Horton Tremblay, Victor J. Tremblay)....Pages 55-88 The Canadian Craft Beer Sector (Alfons Weersink, Kevin Probyn-Smith, Mike Von Massow)....Pages 89-113 The Craft Brewing Industry in Latin America: The Case of Colombia (Daniel Toro-Gonzalez)....Pages 115-136 Belgium: Craft Beer Nation? (Eline Poelmans, Johan Swinnen)....Pages 137-160 Entry, Survival, and Profits: The Emergence of Microbreweries in Denmark (Jan Bentzen, Valdemar Smith)....Pages 161-182 Craft Beer in Germany. New Entries in a Challenging Beer Market (Lutz Depenbusch, Malte Ehrich, Uwe Pfizenmaier)....Pages 183-210 The Emergence and Survival of Microbreweries in Hungary (Imre Fertő, József Fogarasi, Anita Major, Szilárd Podruzsik)....Pages 211-228 The Birth and Diffusion of Craft Breweries in Italy (Christian Garavaglia)....Pages 229-258 From Pilsner Desert to Craft Beer Oasis: The Rise of Craft Brewing in the Netherlands (Michiel van Dijk, Jochem Kroezen, Bart Slob)....Pages 259-293 From Macro to Micro: The Change of Trendsetters in the Polish Beer Market (Aleksandra Chlebicka, Jan Fałkowski, Jan Lichota)....Pages 295-319 Craft Beer in Slovakia (Jan Pokrivčák, Drahoslav Lančarič, Radovan Savov, Marián Tóth)....Pages 321-343 The Recent Advent of Micro Producers in the Spanish Brewing Industry (Christian Garavaglia, David Castro)....Pages 345-372 Beer on! The Evolution of Micro- and Craft Brewing in the UK (Ignazio Cabras)....Pages 373-396 Craft Brewing in Australia: 1979–2015 (André Sammartino)....Pages 397-423 Government Regulations and Microbreweries in Japan (Mari Ninomiya, Makiko Omura)....Pages 425-455 Craft Beer in China (Fan Li, Yaojiang Shi, Matthew Boswell, Scott Rozelle)....Pages 457-484 Back Matter ....Pages 485-494