Economic and Business Management 2022 : Proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022)

Due to the impact of the epidemic in recent two years, the world economy has suffered great fluctuations. "Digital Finance", "Internet Finance" and "Science and Technology Finance" have gradually become hot spots in the industry, while enterprise development is also facing more challenges and difficulties. How should enterprises face the new situation and transformation? Economic and Business Management 2022 discusses the topics below Economics: Marketing; Finance and Securities; Regional Economic; Tourism Economy; Economic Theory; Ecological Economy; Resources Economy; E-Commerce/Ebusiness; Finance and Tax. Business Management: Human resources; Market management; Sales management; Business management; Quality Management; Production management; Cultural system and mechanism; Fund management. The book is of interest to academics and professionals involved or interested in the fields mentioned above. Cover Title page Copyright Table of contents Preface Committee Members Research on green investment strategies of Chinese enterprises in the context of the green BRI 1 Introduction 2 Literature Review 3 The current situation and significance of the bri Green Investment 4 Opportunities and Challenges faced by Chinese enterprises to Participate in the bri Green Investment 5 Strategies for Chinese Enterprises to Participate in the Green BRI 6 Conclusions References Preliminary analysis of the investment of Cunninghamia Lanceolata forest and Camellia oleifera forest in Anhui Province 1 Introduction 2 Methods 3 Results and Discussions 4 Conclusions References Commuting of the self-employed – Experience from Slovakia 1 Introduction 2 Literature Review 3 Data and methodology 4 Results And Discussions 5 Conclusions Acknowledgement References Research on the new trend of low-carbon strategy of multinational corporations 1 Introduction 2 Literature Review 3 The significance of multinational corporations&x02019; low-carbon transformation 4 Analysis on the new trend of low carbon strategy of multinational corporations 5 Suggestions and measures for Chinese government and enterprises 6 Conclusions References The influence of patent quality on export product quality of high-tech manufacturing enterprises in China 1 Introduction 2 Literature Review 3 Theoretical Mechanism 4 Methods 5 Modelling 6 The Empirical Study 7 Conclusions and Future Research References Impacts of economic policy uncertainty on foreign direct investment: Evidence from China provincial data 1 Introduction 2 Methodology and Data 3 Empirical Results 4 Conclusions References The comparative research on the digital inclusive finance and traditional rural finance in China: An investigation based on the perspective of agricultural total factor productivity 1 Introduction 2 The background in China 3 Description and analysis of ATFP in China 4 Empirical Analysis 5 Conclusions and policy implications Fundings References A comparative study on policies of intelligent equipment industry between China and foreign countries based on content analysis of policy texts 1 Introduction 2 Literature Review 3 Two-Dimensional Analytical Framework of The Intelligent Equipment Industry Policy 4 Research Methods and Analysis Process 5 Comparative Analysis Results 6 Policy Suggestions References Analysis of Guangdong carbon emissions trading market: New evidence using quantile-on-quantile regression approach 1 Introduction 2 Literature Review 3 Data and Methodology 4 Empirical analysis 5 Conclusions Acknowledgment References The impact of trade facilitation on China’s cross-border e-commerce exports 1 Introduction 2 Literature Review 3 Innovations 4 Calculation And Analysis Of Facilitation Development Level 5 Empirical analysis 6 Conclusions and Suggestions References Analysis on the influence of Chinese enterprises&x02019; overseas investment under green development 1 Introduction 2 Literature Review 3 Analysis on the Current Situation 4 Analysis on the Influence Mechanism 5 Suggestions 6 Conclusions References Happy of getting or tired of losing? The effect of the target framework effect of commodity information on consumers’ willingness to buy 1 Introduction 2 Theoretical framework and assumptions 3 Research methods 4 Variable Measurement 5 Result analysis 6 Conclusions References Innovative research on supply chain financing model for SMEs under blockchain technology 1 Introduction 2 Literature review 3 The construction of a &x0201C;swap financing model&x0201D; 4 Conclusions References The impact of online pork product attribute combinations on consumer preferences 1 Introduction 2 Research Design 3 Research Design 4 Discussions References How will people adopt digital inclusive finance? – Evidence from China 1 Introduction 2 Research Framework and Academic Basis 3 Model Construction and Research Design 4 Analysis of Survey Result 4.1 Preliminary analysis 4.2 Structural equation model analysis 5 Conclusion and Suggestions Acknowledgement References Exhibition: A systematic literature review (1997–2022) and research agenda 1 Introduction 2 Methodology 3 Results 4 Discussions and Conlcusions References The present situation, problems and countermeasures of social financing of digital cultural industry in China 1 Introduction 2 Current situation of social financing 3 Existing problems 4 Countermeasures and suggestions References Impact of Covid-19 epidemic on the development of smart accounting in China 1 Introduction 2 Impact of COVID-19 epidemic on accounting 3 Discussions 4 Conclusions References Death or rebirth? A framework for reviving vanished brands from the perspective of cognitive neuroscience 1 Introduction 2 Analyses of Practical Cases 3 Literture review 3.1 Research perspective based on the definition of disappeared brand 3.2 Research perspective based on f brand relationship fracture and brand relationship continuation 3.3 Research perspective based on the strategy of vanishing brand reviving 4 Conceptual framewok 4.1 Theoretical framework on brain reaction mechanism of disappeared brands 4.2 Conceptual framework of the revival mechanism of disappeared brands 4.3 Conceptual framework on the revival path of disappeared brands (Figure 2) 5 Conlusions 6 Future research Fundings References A brief analysis of how e-commerce companies can adapt to the new revenue standard—Take bear electric appliance as an example 1 Introduction 2 Literature review 3 Revenue recognition of Bear Electric Appliance under the new standard 4 Recommendations for e-commerce companies to better apply the new standards 5 Conclusions References The impact of the integration of agriculture and tourism on the economic development of urban tourism in China 1 Introduction 2 Theoretical analysis and research hypothesis 3 Study Design 3.1 Model design 3.2 Variables and data 3.3 Descriptive statistics 4 Results and Discussions 5 Conclusions References Impact of IFDI on China&x00027;s carbon emissions based on industry perspective 1 Introduction 2 Literature Reviewed 3 Current situation of carbon emission and foreign investment in China 4 Theoretical Analysis 5 Conclusions and Suggestions References Main determinants of &x02018;green&x02019; investment in environmental protection: World experience and Ukraine 1 Introduction 2 Literature review 3 Problem statement 4 Material and methods 5 Results 6 Discussions 7 Conclusions Acknowledgement References Research on night economy network information ecological chain from the perspective of brand communication 1 Introduction 2 Literature Review 3 Structure of Night Economy Network Information Ecological Chain 4 Night Economy Brand Communication Information Network Ecological Chain (NEBCINEC) 5 Night Economy Brand New Ecological Development Strategy 6 Conclusions References The trend of own-account workers in the V4 - two decades evidence 1 Introduction 2 Literature review 3 Methodology and data sources 4 Results and Discussions 5 Conclusions Acknowledgment References Proactive personality and work volition among Chinese undergraduates: The chain mediation model testing of career exploration and career decision self-efficacy 1 Introduction 2 Theory and Hypotheses 3 Methods 4 Results and Discussions 5 Limitations and future research 6 Practical implications Fundings References Research on the relationship among leader-member exchange, psychological safety and organizational commitment 1 Introduction 2 Theoretical Basis and Research Hypotheses 3 Method 4 Results 5 Discussions 6 Conclusions References The impact of HRM practices and job satisfaction on employee retention in an organization: A case of Cambodia’s context 1 Introduction 2 Literature review and Hypotheses development 3 Methodology 4 Analysis and result 5 Discussions, Implications, Limitations and Conclusions References Research on the impact of servitization on manufacturing firm performance 1 Instruction 2 Literature Review 3 Research Hypothesis 4 Data sources and variable measurements 5 Research Results 6 Conclusions References Indicators of the transformation strategies of technology companies 1 Introduction 2 The specifics of technology companies 3 The place of transformational strategy in the hierarchy of goals for managing the activities of technology companies 4 Digital transformation models 5 The need to use indicators to evaluate the results of the implementation of transformation strategies 6 Evaluation of the results of transformational strategies based on IFRS reporting data 7 Substantiation of the choice of indicators of strategic development of technology companies at different stages of transformation 8 Conclusions Acknowledgement References Employees conduct vs private interests: Prosecution vs values 1 Introduction 2 Research methodology 3 Cultural and genetic background of putting Private interests first 4 Inefficiency of legal anti-Corruption measures 5 Social value systems development as a Sustainable Solution 6 Conclusions References Affiliation research on enterprise credit risk evaluation and influencing factors with data mining 1 Introduction 2 Credit Environment Assessment 3 Enterprise integrity behaviour evaluation 3.1 Determination of index weight based on global sensitivity 3.2 Analysis of enterprise integrity behaviour 4 Enterprise credit ability evaluation 4.1 Enterprise credit ability assessment 4.2 Enterprise credit efficiency 4.2.2 Sample selection and data sources 4.3 Enterprise classification 5 Discussions and implications References Analyzing the impact of knowledge management on the performance in the Yemeni banking sector 1 Introduction 2 Literature Review 3 Research model and hypotheses 4 Research Methodology 5 Results and discussionS 6 Conclusions References Model of service brand equity evaluation based on brand extension 1 Introduction 2 Literature Review 3 Brand Extension and Brand Equity 3.1 Research on service brand 3.2 The relationship between brand extension and brand equity 3.3 Related theories about the relationship between brand extension and brand equity 4 Theoretical model 5 Conclusions References Mechanism of W_ICTs effects on work recovery 1 Introduction 2 Literature Review and Research Hypothesis 3 Study design 4 Research results 4.1 Homogeneous variance test and multicollinearity test 4.2 Validation factor analysis 4.3 Descriptive statistics and correlation analysis 4.4 Hypothesis testing 5 Research Summary 5.1 Research findings 5.2 Theoretical contributions 5.3 Practice inspiration 5.4 Limitations and future prospects References Shandong iron &x00026; steel group company limited cost sticky and its influencing factors research 1 Introduction 2 Case Analysis 3 Influence Factors 4 Conclusions and recommendations References A brief research on the development trend of transformation of scientific and technological achievements of universities in Shanghai 1 General Instructions 2 The Significance and Research Status 3 Achievements and Characteristic Cases 4 The Characteristics, Opportunities and Challeges 5 Conclusions Fundings References The new government-business relationship and firm value 1 Introduction 2 Theoretical Analysis and Research Hypothesis 3 Sample Selection and Variable Definition 4 Empirical Analysis 5 Conclusions References Author index The "Belt and Road" Initiative (BRI) provides a greater opportunity and a broader space for China to carry out green investment. As one of the participating enterprises, how to carry out green investment in the BRI is a topic worth studying nowadays. This paper explains the current situation and significance of green investment in the BRI, analyzes the opportunities and challenges faced by Chinese enterprises in green investment in the BRI, and puts forward the strategic suggestions for green investment by Chinese enterprises.