E-Tailing : Profit from the E-Commerce Explosion - Create a High Security Website - Provide Stellar Customer Service - Incorporate the Latest Marketing and Technical Tools

The statistics are staggering: 2.6 million small U.S. businesses have web sites, a number estimated to double by 2002. More than a hundred million individuals shop online; many with credit cards. e-tailing puts business owners and managers in position to benefit from this explosive growth. Marketing consultant and online expert Bernadette Tiernan describes the economics, technology, and inner workings of the e-commerce world. She details how to become a cyber-merchant and develop customer relations, whether selling products or services. e-tailing. -- addresses all issues that a successful business-to-consumer e-commerce venture must consider -- fills in the important details unique to internet markets such as secure commerce and partnerships -- offers the best strategies to minimize risk and offer your customers the highest security -- includes case studies and success stories from CBS, The Gap, CDNow, GO Babies "RM" and others With step-by-step instructions, numerous checklists, and case study examples, e-tailing offers an easy read on one of the most explosive and profitmaking topics in business today. Annotation The statistics are staggering: 2.6 million small U.S. businesses have web sites, a number estimated to double by 2002. More than a hundred million individuals shop online; many with credit cards. e-tailing puts business owners and managers in position to benefit from this explosive growth. Marketing consultant and online expert Bernadette Tiernan describes the economics, technology, and inner workings of the e-commerce world. She details how to become a cyber-merchant and develop customer relations, whether selling products or services. e-tailing.-- addresses all issues that a successful business-to-consumer e-commerce venture must consider-- fills in the important details unique to internet markets such as secure commerce and partnerships-- offers the best strategies to minimize risk and offer your customers the highest security-- includes case studies and success stories from CBS, The Gap, CDNow, GO Babies "RM" and othersWith step-by-step instructions, numerous checklists, and case study examples, e-tailing offers an easy read on one of the most explosive and profitmaking topics in business today "Click Here" economics -- Exploring technological frontiers -- Digital middlemen -- Facets of electronic markets -- Psychology of internet usage -- Implementing e-commerce strategies -- Cybermerchants -- Selling products and services online -- Building effective customer relations -- Secure commerce on the internet -- Cast of characters and their roles -- Products and technologies -- Building successful net partnerships -- Global challenge -- Visions of the future. Publisher Fact Sheet Tools to profit in the explosive e-commerce era-- From the inner workings of the cyber commerce world to customer retention strategies & practical instructions, Tiernan outlines ways to grow an online venture or online profit center within a traditional direct-to-consumer business Offers a step-by-step approach for incorporating electronic commerce into existing and start-up businesses, explaining how to design and promote a Web site, process orders, provide customer service, and maintain security "Whether your business is just jumping online now or you're looking to sharpen your e-commerce vision. e-tailing incorporates all the tools you need to capture the explosive business-to-consumer market."--BOOK JACKET. "The real movers and shakers are pointers and clickers," proclaimed an ad for the Wall Street Journal Interactive Edition.