E-shock : the electronic shopping revolution : strategies for retailers and manufacturers

Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer. Front Matter....Pages i-viii Introduction....Pages 1-5 Overview: The Key Conclusions....Pages 7-24 Definitions and Consumer Trends....Pages 25-29 Learning from the Pioneers in Electronic Selling....Pages 31-46 Future Growth of Electronic Shopping: Look Out for 2005!....Pages 47-70 The ES Test: How to Tell How Much Your Business is Going to be Affected....Pages 71-87 How Can Retailers Respond?....Pages 89-101 Ten Strategic Options for Retailers....Pages 103-119 The Store of the Future....Pages 121-129 Rapidly Improving Technology Meets Growing Consumer Demand....Pages 131-152 The World is Changing: Assets to Knowledge....Pages 153-159 Structural Difficulties with the Internet will be Overcome....Pages 161-172 How Can Manufacturers Respond?....Pages 173-184 Manufacturers’ Ten Strategic Options....Pages 185-203 The New Marketing Imperatives: Marketing in the Electronic Age....Pages 205-225 Setting the Strategy and Mobilising the Organisation....Pages 227-244 Back Matter....Pages 245-279 Examines the impact of the electronic shopping revolution on major retailers and manufacturers. This book sets out a roadmap for retailers and manufacturers to think and plan their way through this revolution, and master the changing needs and expectations of the 21st-century consumer. The author examines for the first time the impact of electronic shopping on the major retailers and manufacturers of today. The book describes the strategic options available and how they can be best pursued and made successful by companies