E-shock 2000 : the electronic shopping revolution : strategies for retailers and manufacturers

e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting. Front Matter....Pages i-xii Introduction....Pages 1-5 Overview: The Key Conclusions....Pages 7-24 Definitions and Consumer Trends....Pages 25-29 Learning from the Pioneers in Electronic Selling....Pages 31-46 Future Growth of Electronic Shopping: Look Out for 2005!....Pages 47-70 The ES Test: How to Tell How Much Your Business is Going to be Affected....Pages 71-87 How Can Retailers Respond?....Pages 89-101 Ten Strategic Options for Retailers....Pages 103-119 The Store of the Future....Pages 121-129 Rapidly Improving Technology Meets Growing Consumer Demand....Pages 131-152 The World is Changing: Assets to Knowledge....Pages 153-159 Structural Difficulties with the Internet will be Overcome....Pages 161-172 How Can Manufacturers Respond?....Pages 173-184 Manufacturers’ Ten Strategic Options....Pages 185-203 The New Marketing Imperatives: Marketing in the Electronic Age....Pages 205-225 Setting the Strategy and Mobilising the Organisation....Pages 227-244 The Next Wave in Electronic Shopping....Pages 245-260 Back Matter....Pages 261-292 This text analyzes the impact of the electronic shopping revolution on retailers and manufacturers and the strategic options available. Revised and updated, it takes account of developments such as digital television, and includes interviews with leading players in electronic shopping.