E-Riches 2.0 : Next-Generation Marketing Strategies for Making Millions Online

Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.

Want to attract more customers today, keep them tomorrow, and make far more money? You need killer new marketing techniques to attract and engage customers online better than ever before!

e-Riches 2.0 will show you examples of how to rethink and remake everything you do online—without missing a day of business—from simple yet powerful changes to your website’s design, to the inexpensive strategies that drive today’s online sales success stories to the top.

Entrepreneur and Internet success consultant to the stars, Scott Fox revolutionized the e-marketing world with his best-selling book Internet Riches, and he hasn’t stopped since, maximizing online opportunities like social networking, podcasting, blogging, Facebook, freemiums, Twitter, RSS, and much more.

Whether you’re a bricks-and-mortar business new to online marketing or a full-fledged e-business in search of a huge burst in sales, buzz, and lasting customer relationships, e-Riches 2.0 offers practical guidance to the latest generation of tools, techniques, and proven approaches for winning the war for customers!

Advance praise for e-Riches 2.0:

“With the U.S. economy drastically changing, e-Riches 2.0 is an important book for anyone looking to prosper in the years to come.” — Bill O’Reilly, Anchor, Fox News Channel

“A wave of new millionaires is being created now online. Scott Fox’s e-Riches 2.0 can help you be one of them.” — Darren Hardy, Publisher of SUCCESS magazine

“Our company’s Internet marketing and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise.”

— Michael Rapino, CEO, Live Nation

“Scott Fox offers a simple and thorough set of ways you can harness the Web to generate income. His section on Web 2.0 is especially eye opening, even for a seasoned Internet pro. Read his book and find e-Riches in your future!”

— Tim Sanders, former Chief Solutions Officer at Yahoo!

and author of Love Is the Killer Ap: How to Win Business and Influence Friends

Publishers Weekly

Fox (Internet Riches), an e-business success coach (who lists Bill O'Reilly and Larry King among his client list), offers a beginner's guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, social networking (Facebook, LinkedIn), microblogging (Twitter), online video and radio/podcasts, tele-seminars and webinars, search engine keyword advertising and affiliate program advertising. Interviews with specialists and real-life examples round out the lessons. The book is aimed at absolute newbies, so while experienced Internet users may find this too basic, it will be a godsend to those who are intimidated by the digital revolution. (June)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Contents......Page 10 Introduction: Marketing Your Way to e-Riches......Page 12 PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED......Page 24 1 My 9 Commandments for e-Riches Marketing Success......Page 26 2 Quick Start Guide to Getting Your Business Online......Page 44 PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY......Page 48 3 Today’s Best E-Mail Publishing Strategies......Page 50 4 RSS Feeds: The Revolution Is Being Syndicated......Page 74 5 Feed-Based E-Mail Services Cut Your Production Time in Half......Page 78 6 Winning E-Mail List Building Strategies......Page 89 7 Automatically Make More Money with E-Mail Autoresponders......Page 96 PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES......Page 102 8 Online Viral Marketing: Social Media Offers Word of Mouth on Steroids......Page 104 9 Social Network Marketing Using Facebook, MySpace, and LinkedIn......Page 110 10 Build Your Own Social Network Customer Community......Page 157 11 The Viral Marketing Power of Social Bookmarking and Social News Sites......Page 164 PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS......Page 176 12 Welcome to the Blogosphere......Page 178 13 Microblogging with Twitter......Page 203 PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS......Page 210 14 The Truth About Public Relations......Page 212 15 The Public Relations Opportunity Matrix (PROM) System......Page 220 16 Attracting Customers (and Search Engines) with Online Article Syndication......Page 243 17 How “Freemiums” Giveaway Promotions Make Money Online......Page 249 PART 6 PROFITING FROM ONLINE BROADCASTING......Page 256 18 Customers Love Online Video......Page 258 19 The New Marketing Power of Free Teleseminars and Webinars......Page 272 20 Online Radio and Podcasts: Guest Interviews or Host Your Own......Page 277 PART 7—BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE PROGRAM ADVERTISING STRATEGIES......Page 282 21 Increase Your Sales with Search Engine Keyword Advertising......Page 284 22 Affiliate Program Advertising: Meet Your New Worldwide Salesforce......Page 299 PART 8 YOUR WINNING ONLINE MARKETING STRATEGY......Page 306 23 Measuring Your Online Sales Success......Page 308 24 Differentiation Strategies in a Competitive Online Marketplace......Page 310 Conclusion: Let’s Make It Happen......Page 316 Appendix: Recommended Resources and Web Sites......Page 321 Notes......Page 324 B......Page 326 C......Page 327 F......Page 328 J......Page 329 P......Page 330 R......Page 331 T......Page 332 Z......Page 333 Acknowledgments......Page 334 Whether you're running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: • build a fan base around yourself, your product, and your business • build your email list • use the latest e-market­ing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, auto­responders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace • energize your online copywriting skills • pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success. Now get free Membership in the ClickMillionaires.com Internet Lifestyle Entrepreneur Coaching Forum with purchase! The social media marketing revolution is here. Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title features inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods for success with Facebook, Twitter, podcasting, YouTube, blogs, and more. Packed with simple money-making secrets for Web 2.0, this book provides powerful social media marketing strategies to help you profit from the next generation of business.