E-Commerce Strategy

__E-Commerce Strategy__ builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. **Zheng Qin** is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. **Shundong Li** is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. **Yang Chang** and Dr. **Fengxiang Li** are both Research Assistants at the School of Software, Tsinghua University, China. E-commerce Strategy Builds Awareness And Sharpens Readers' Understanding Of The Key Issues About E-commerce Strategies. To Link Theory Of E-commerce Strategy With Practice In The Real World, It Brings Together Theoretical Perspectives Based On Academic Research, Integrated Use Of Technologies And Large Amount Of Cases, Especially Those Of China. With Regard To The Innovative Technical Standards And Frameworks, It Proposes Strategic Analysis From A Technical Point Of View. The Book Is Intended For Postgraduate Students In E-commerce And Computer Science As Well As Government Officials, Entrepreneurs And Managers. Prof. Zheng Qin Is The Director Of Software Engineering And Management Research Institute, Tsinghua University, China; Dr. Shundong Li Is A Professor At The School Of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang And Dr. Fengxiang Li Are Both Research Assistants At The School Of Software, Tsinghua University, China. E-commerce And E-commerce Strategy -- National E-commerce Strategy -- E-commerce Strategy Of Industries -- E-commerce Strategy In Enterprises -- E-commerce Strategy Under Specific Strategic Environments -- E-commerce Technical Strategy -- The Present Situation And Outlook Of E-commerce Strategy. By Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li. "E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regards to innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers."--Page 4 of cover Front Matter....Pages i-ix E-Commerce and E-Commerce Strategy....Pages 1-33 National E-Commerce Strategy....Pages 35-149 E-Commerce Strategy of Industries....Pages 151-206 E-Commerce Strategy in Enterprises....Pages 207-284 E-Commerce Strategies in Specific Strategic Environments....Pages 285-312 Technical E-Commerce Strategy....Pages 313-348 Back Matter....Pages 349-351 This book helps deepen understanding of key e-commerce strategies. It brings together theoretical perspectives based on academic research, integrated use of technologies and a large amount of cases, especially those of China