E-Business. Digital Empowerment for an Intelligent Future : 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26–28, 2023, Proceedings, Part II

The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22 nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “Digital Empowerment for an Intelligent Future“. Preface Organization Contents – Part II Contents – Part I The Impact of Digital Finance on the Operating Performance of Commercial Banks: Promotion or Inhibition? 1 Introduction 2 Theoretical Analysis and Hypotheses 2.1 Linear and Nonlinear Impacts of Digital Finance on the Operating Performance 2.2 Heterogeneity of the Impact of Digital Finance on the Operating Performance 3 Research Design 3.1 Variable Setting and Description 3.2 Model Setting 4 Empirical Results 4.1 Linear Relationship: The Impact of Digital Finance on Bank Performance 4.2 Nonlinear Relationship: The Impact of Digital Finance on Bank Performance 4.3 Heterogeneity Analysis 4.4 Mediation Effect Analysis 4.5 Robust Test 5 Suggestions References How Story Plot Affect the Effect of Short Video Marketing 1 Introduction 2 Literature Review 2.1 Narrative Transportation Theory 2.2 Influencing Factors of Narrative Transportation 2.3 Short Video Features 3 Hypothesis Development 3.1 Plot Reversal 3.2 Plot Humor 3.3 Plot Integrity 3.4 Plot Familiarity 3.5 Plot Authenticity 3.6 Plot Connection 3.7 Narrative Transportation and Advertising Effect 4 Methodology 4.1 Treatment Design 4.2 Measurement 5 Data Analysis 5.1 Measurement Model Assessment 5.2 Hypothesis Test Results 6 Conclusion and Discussion 7 Theoretical Contribution and Practical Significance 7.1 Theoretical Contribution 7.2 Practical Significance 8 Research Limitations and Future Prospects References Exploring the Effect of Intelligent Recommendation Systems on Users’ Emotional Attachment: The Moderating Role of Personality Trait 1 Introduction 2 Literature Review 3 Theoretical Basis and Research Hypotheses 3.1 Attachment Theory 3.2 Uses and Gratifications Theory 3.3 Self-construction Affects Emotional Attachment 3.4 Recommendation System Affects Self-construction 3.5 Moderating Effect of Extraversion 4 Empirical Research 4.1 Data Analysis 4.2 Hypothesis Validation 5 Discussion and Implications 5.1 Discussion of Results 5.2 Theoretical Implications and Practical Implications 6 Conclusion References Understanding Multi-platform Social VR Consumer Opinions: A Case Study in VRChat Using Topics Modeling of Reviews 1 Introduction 2 Related Works 2.1 Social VR 2.2 User Satisfaction on VR 3 Methods 3.1 Data Collection 3.2 Text Analysis 4 Results 4.1 Avatars and User Behaviors 4.2 Complaints 4.3 Hardware and Connection 4.4 Recommendation 5 Discussion 5.1 Hardware and Platform 5.2 Virtual Reality Affordances 5.3 Social Aspects 6 Limitations and Future Works References A Study of Consumer Purchase Intentions in E-Commerce Live Broadcast for Eye Health Products Based on Product and Host Discourse Attributes 1 Introduction 2 Theoretical Basis 2.1 Eye Health Products 2.2 Theoretical Framework of SOR 2.3 Health Beliefs 2.4 Hofland’s Model of Persuasion and Aristotle’s Rhetorical Techniques 2.5 Technology Acceptance Model, TAM 3 Research Hypothesis and Research Model 3.1 Product Attributes, Consumer Trust and Purchase Intention 3.2 Language Characteristics of E-Commerce Live Broadcast Hosts, Consumer Health Beliefs and Purchase Intentions 3.3 Influence of Consumer Health Beliefs and Consumer Trust on Purchase Intention 3.4 The Mediating Role of Consumer Health Beliefs and Consumer Trust 4 Research Design 4.1 Samples and Data Collection 4.2 Measurement Tools 5 Data Analysis 5.1 Reliability and Validity 5.2 Analysis Results 6 Discussion References Price and Service Decisions in a Joint Product Network Under Demand Uncertainty 1 Introduction 2 Model 2.1 Definitions and Assumptions 2.2 Suppliers’ Optimality Conditions 2.3 Producers’ Optimality Conditions 3 A Numerical Example 4 Conclusions References Research on the Influence of Anchors’ Characteristics on Consumers’ Impulse Buying from the Perspective of Emotional Contagion 1 Introduction 2 Theoretical Background and Hypotheses Development 2.1 Anchor’s Characteristics 2.2 Emotional Contagion Theory 2.3 Consumers’ Emotion and Impulse Buying Behavior 2.4 Audience Activity 2.5 Stimuli-Organism-Response Model 3 Theoretical Background and Hypotheses Development 3.1 Measurement Development 3.2 Data Collection and Sampling 4 Results 4.1 Reliability and Validity Tests 4.2 Common Method Biases 4.3 Comparison of Measurement Models 4.4 Test of Hypotheses 5 Discussion 5.1 Research Conclusion 5.2 Suggestion 5.3 Limitations and Future Research References Developing IT Ambidexterity: Insights from Knowledge Interaction Between CIO and TMT 1 Introduction 2 Conceptual Background 2.1 IT Ambidexterity 2.2 CIO-TMT Knowledge Interaction Mechanism 2.3 Environmental Dynamism 3 Research Model and Hypotheses Development 3.1 Systems of Knowing and IT Ambidexterity 3.2 Social SK and IT Ambidexterity: Moderating Effect of Structural SK 3.3 Moderating Effect of Environmental Dynamism 3.4 Three-Way Interaction Among Environmental Dynamism, Structural SK and Social SK on IT Ambidexterity 4 Methodology 4.1 Data Collection 4.2 Measurement Development 5 Results 5.1 Measurement Evaluation 5.2 Common Method Variance Analysis 5.3 Hypothesis Testing 6 Discussion 6.1 Implications for Research 6.2 Implications for Practice 6.3 Limitations 7 Conclusion References How Chatbots’ Anthropomorphism Affects User Satisfaction: The Mediating Role of Perceived Warmth and Competence 1 Introduction 2 Literature Background and Theory Development 2.1 Anthropomorphism and User Satisfaction 2.2 Warmth and Competence 2.3 Task-Technology Fit in Chatbots 3 Study 1 3.1 Construct Measurement 3.2 Participants and Data Collection 3.3 Results 4 Study 2 4.1 Experimental Design 4.2 Participants and Procedure 4.3 Measures 4.4 Manipulation Check 4.5 Results 5 Discussion 5.1 Summary of Findings and Discussion 5.2 Theoretical Implications 5.3 Managerial Implications 5.4 Limitations and Future Research References The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type 1 Introduction 2 Theoretical Foundation 2.1 Virtual KOLs 2.2 Product Type 2.3 Consumer Identity 2.4 Perceived Trust 3 Theoretical Models and Hypotheses 3.1 Theoretical Framework 3.2 Interaction of KOL Type and Product Type 3.3 The Mediating Role of Consumer Identity 3.4 The Mediating Role of Perceived Trust 4 Research Design 5 Data Analysis 5.1 Fundamental Analysis 5.2 Interaction Test 5.3 Mediating Effects Test 6 Conclusion and Discussion References Examining the Relative Importance of Factors Influencing Perinatal Anxiety in Different Perinatal Periods During the Covid-19 Pandemic: A Random Forest-Based Approach 1 Introduction 2 Materials and Methods 2.1 Participants 2.2 Demographic and Clinical Characteristics 2.3 Anxiety 2.4 Random Forest Classification 2.5 Model Interpretation 3 Results 3.1 Demographic Characteristics of Participants 3.2 Testing Prediction Accuracy of Random Forest 3.3 Importance Ranking of Machine Learning 4 Discussion 5 Conclusion References Research on Information Anxiety in Different Epidemic Prevention and Control States of Public Health Emergency – Based on Information Task Perspective 1 Introduction 2 Literature Review 3 Methodology 3.1 Questionnaire Preparation 3.2 Revised Information Anxiety Scale 3.3 Questionnaire Data Collection 4 Results and Discussion 4.1 General Situation of Information Anxiety of Community Residents Under Different Prevention and Control States 4.2 Analysis of Information Anxiety Types of Community Residents Under Different Prevention and Control States 4.3 Causes of Community Residents’ Information Anxiety in Different Prevention and Control States from the Perspective of Information Task 5 Conclusion References A Systematic Literature Review of Digital Transformation of Manufacturing Enterprises: Bibliometric Analysis and Knowledge Framework 1 Introduction 2 Materials and Methods 2.1 Research Methods 2.2 Data Processing 3 Results 3.1 Publication Trends and Authors Analysis 3.2 Co‐citation Analysis 3.3 Co-occurrence Analysis 4 Knowledge Framework 4.1 Digital Technologies 4.2 Dynamic Capabilities 4.3 Circular Economy 4.4 Lean Manufacturing 4.5 Digital Servitization 4.6 Maturity Model 5 Conclusions References The Influence of the Thematic Coherency of CSR Activities on Users’ Purchase Intention on E-Commerce Platforms 1 Introduction 2 Literature Review 2.1 Corporate Social Responsibility 2.2 Consumer-Company Identification 2.3 Thematic Consistency of CSR Activities 3 Hypotheses Development 3.1 Thematic Consistency of CSR Activities on E-Commerce Platforms and Users’ Purchase Intention 3.2 Thematic Consistency of CSR Activities on E-Commerce Platforms and Consumer-Company Identification 3.3 Thematic Consistency of CSR Activities on E-Commerce Platforms, Consumer-Company Identification, and Users’ Purchase Intention 4 Data and Research Design 4.1 Data Collection Instrument 4.2 Experiment Design 4.3 Data Collection 5 Results 5.1 Measurement Model 5.2 Experimental Validity Testing 5.3 Hypothesis Testing 5.4 Mediation Analysis 6 Conclusions and Discussion 6.1 Theoretical Contribution 6.2 Managerial Implications 6.3 Limitations and Future Research References Investment Strategies of Digital Music Copyright in Uncertain Environment 1 Introduction 2 Uncertain Digital Music Copyright Investment Model 3 Model Transformation 4 Numerical Example 4.1 Experiment 4.2 The Effectiveness of the Fmincon 4.3 The Effectiveness of the Model 5 Conclusion References Role of Channel Characteristics of the New Retail Model on Brand Loyalty 1 Introduction 2 Literature Review 3 Research Hypothesis 4 Study Design 5 Data Analysis and Results 5.1 Descriptive Statistics 5.2 Reliability Analysis and Common Method Bias Test 5.3 Hypothesis Testing 6 Conclusion and Insights 6.1 Research Findings 6.2 Theoretical Contributions and Practice Insights References Research on the Introduction of Private Brand for E-commerce Platform Under Mixed Channels of Manufacturer 1 Introduction 2 Literature Review 3 Problem Description and Related Assumptions 3.1 Problem Description 3.2 Related Assumptions 4 Basic Decision Model 5 Introduction Decision Model 6 Managerial Insights 7 Conclusion References Users’ Demand Analysis of Intelligent Information Service for Rural Tourism Based on the Kano Model 1 Introduction 2 Related Research 2.1 Tourism Information Service 2.2 Kano Model 3 Framework of Intelligent Information Service System for Rural Tourism 4 Hierarchical Analysis of Rural Tourism Intelligent Information Service Based on Kano Model 4.1 Questionnaire Design and Data Collection 4.2 Analysis Based on Kano Model 4.3 Better-Worse Satisfaction Index Analysis 5 Empirical Implications 6 Conclusion References Research on the Factors Influencing the Financing Performance of Rewarded Crowdfunding - Based on Project Multimodal Data Analysis 1 Introduction 2 Literature Review 2.1 Emotional Cues in Speech 2.2 Emotional Contagion Theory 3 Research Model and Hypotheses 3.1 The Effect of Acoustic Emotional Cues 3.2 The Effect of Textual Emotional Cues 4 Data and Methodology 4.1 Data Collection 4.2 Measurement for Unstructured Data 4.3 Research Variable 4.4 Empirical Model 5 Results 6 Discussion and Conclusion 6.1 Discussion of Key Findings 6.2 Theoretical Implications 6.3 Practical Implications 6.4 Limitations and Future Research References How Characteristics of Creator and Campaign Shape Crowdfunding Performance: Using Hierarchical Linear Modeling 1 Introduction 2 Literature Review 2.1 Influencing Factors of Crowdfunding Performance 2.2 Hierarchical Linear Model 3 Research Model and Hypotheses 3.1 Research Model 3.2 Hypotheses Development 4 Data and Method 5 Research Results 5.1 Descriptive Statistics 5.2 Intra-class Correlation (ICC) 5.3 Results of Hierarchical Linear Analysis 5.4 Moderation Effect Test 6 Conclusion and Discussion References How Does Cover Content Matter for Online Medical Crowdfunding Platform? An Emotional Appeal Perspective 1 Introduction 2 Literature Review and Hypotheses Development 2.1 Project Emotion in Philanthropic Donation 2.2 The Impact of Cover Image 2.3 Interaction of Image and Text 3 Data Set 3.1 Measures of Emotion Variables 3.2 Settings of Variable 4 Data Analysis 5 Discussion of Results 6 Conclusion References Does Early-Bird Policy Matter for Equity Crowdfunding Performance: The Moderation Roles of Entrepreneur Gender and Project Types 1 Introduction 2 Literature Review and Theoretical Backgrounds 2.1 Previous Studies on Antecedents of Crowdfunding Performance 2.2 Early-Bird Investors 3 Hypothesis Development 3.1 The Influence of EBP 3.2 The Moderating Effect of Entrepreneur Gender 3.3 The Moderating Effect of Product Type 4 Empirical Setting 4.1 Data Source 4.2 Variables and Summary Statistics 4.3 Empirical Model 5 Empirical Results 5.1 Correlation Analysis 5.2 Empirical Result 5.3 Robustness Checks 5.4 Analysis of Endogeneity 6 Conclusions References Impact of Trial Feedback in Live Streaming e-Commerce: Evidence from Make-Up Products 1 Introduction 2 Literature Review 2.1 Consumer Behavior in Live Streaming e-Commerce 2.2 Impulse Consumption 2.3 Feedback from Free Trial 2.4 Perceived Value 3 Empirical Study 3.1 Research Hypotheses 3.2 Questionnaire Design and Distribution 4 Result 4.1 Descriptive Statistics 4.2 Reliability and Validity Analysis 4.3 Hypothesis Test 5 Conclusion References The Influencing Mechanism of Social Media Users’ Group Emotion on the Evolution of Public Opinion: An Analysis of the Moderating Effect of Social Presence 1 Introduction 2 Literature Review 3 Research Model and Hypotheses 3.1 Research Model 3.2 Research Hypothesis 4 Methodology 4.1 Data Sources and Variable Definitions 4.2 Quantitative Analysis of Emotion in Social Network Speech Text 4.3 Quantitative Analysis of Social Presence 4.4 Data Analysis 5 Discussions and Implications 5.1 Result Discussions 5.2 Implications for Theory 5.3 Implications for Practice 6 Conclusions References Examining the Employees Behavior Control in Cloud Computing Performance Through the Moderating Lenses of Transformational Leadership 1 Introduction 2 Theoretical Background 2.1 Cloud Computing 2.2 SMEs & Employees in Pakistan 2.3 Transformational Leadership 2.4 TOE Framework 3 Research Model and Hypothesis 4 Research Methodology 4.1 Data Collection 4.2 Measures 4.3 Results 4.4 Measurement and Structural Model 5 Discussion 6 Conclusion 6.1 Theoretical and Practical Contribution 6.2 Limitations and Future Research Directions References What Learners Want: Revealing the Focal Topics in MOOC Reviews 1 Introduction 2 Literature Review 2.1 Evaluation of MOOC Performance 2.2 MOOC Review Mining 3 Material and Methods 3.1 Data Preparation 3.2 Topics Extraction 3.3 Sentiment Analysis 4 Results 4.1 Topic Extraction Result 4.2 Sentiment Detection of Topics 4.3 Detection of Relationships Across Topics 5 Discussion 5.1 Implications for Practice 5.2 Limitations and Future Directions 6 Conclusions References Tourist Satisfaction Analysis of Rural Cultural Tourism Based on the Enhanced IPA Model 1 Introduction 2 Literature Review 2.1 Studies on the Tourist Satisfaction 2.2 SIPA Model 3 Methodology 3.1 Overall Structure of the Method 3.2 Extracting the Attributes Based on LDA 3.3 Enhanced IPA Model 4 Experimental Results and Analysis 4.1 Experimental Data 4.2 Fine-Grained Sentiment Analysis for Online Reviews 4.3 Analyzing Importance of Each Attribute Based on LightGBM 4.4 Analyzing Results Based on IPFA 5 Conclusions References How Could Firm Resilience Benefit from the Coupling Effects of Digital Strategy and Environmental Turbulence? Configuration Analysis Based on fsQCA 1 Introduction 2 Literature Review 2.1 Firm Resilience 2.2 Digital Strategy 2.3 Environmental Turbulence 2.4 Configurational Framework 3 Materials and Methods 3.1 Sample and Data Collection 3.2 Fuzzy-Set Qualitative Comparative Analysis 3.3 Measurements and Calibration 4 Results 4.1 Necessity Conditions Analysis 4.2 Sufficient Solutions 4.3 Robustness Checks 5 Discussion 5.1 Research Conclusions 5.2 Theoretical Contributions 5.3 Practical Implications 5.4 Limitations and Future Research References What Leads to Effective Online Physician-Patient Communication? the Power of Convergence 1 Introduction 2 Literature Review 2.1 Physician-Patient Communication and Patient Satisfaction, Patient Compliance 2.2 Asymmetry in Physician-Patient Communication 2.3 Communication Accommodation Theory 3 Research Model and Hypotheses Development 3.1 The Effect of Semantic Features on Patient Satisfaction 3.2 The Effect of Stylistic Features (LSM) of Patient Satisfaction 3.3 The Effect of Patient Satisfaction on Compliance 3.4 The Moderating Effect of Physician’s Professional Title 3.5 The Moderating Effect of Complications 4 Research Methodology 4.1 Data Collection 4.2 Measurement 4.3 Analysis and Results 5 Conclusion References An Empirical Study of Factors Affecting the Performance of IP Derivatives Crowdfunding: A Brand Extension Perspective 1 Introduction 2 Literature Review 2.1 Factors Influencing the Success of Crowdfunding Financing 2.2 IP Derivatives Crowdfunding 2.3 Brand Extension 3 Research Model and Hypothesis 3.1 Characteristics of IP and Crowdfunding Performance 3.2 IP-Derivative Similarity and Crowdfunding Performance 3.3 Characteristics of IP Derivative and Crowdfunding Performance 4 Research Design 4.1 Research Subject and Data Collection 4.2 Measures 4.3 Statistical Model 5 Results 5.1 Data Analysis and Results 5.2 Robustness Test 6 Discussion and Conclusion 6.1 Discussion of the Results 6.2 Implications 6.3 Limitations and Future Research References A Study on Sustainability of Online Medical Platform Consultation Mode Based on Multi-stage Trust Transmission 1 Introduction 2 Research Model Development 2.1 Multi-stage Trust Relationship Transfer 2.2 Emotional Support Theory 2.3 Physician Expertise 2.4 Patient Convergence 3 Study Design 3.1 Data Collection 3.2 Variable Description 3.3 Descriptive Statistics 4 Analysis and Results 4.1 Model Construction 4.2 Regression Analysis 4.3 Robustness Check 5 Discussion 5.1 Discussion of Results 5.2 Service Strategy Insights 6 Conclusions References Author Index