Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business

"You'd be hard pressed to find a job advertisement where "effective communication skills" wasn't somewhere in the description. Yet communication is one of the biggest problems plaguing businesses today. One reason is because communication training is often done in isolation-working on one skill at a time, but never connecting it to the bigger picture. This book is that bigger picture-where all the pieces come together for dynamic communication to exist and help business owners lead, manage, and sell. Dynamic Communication combines the author's business experience and theoretical background as a university communications instructor to create this model-an equation with three variables that encompasses what you need for dynamic and successful communication that moves people to action. Dynamic Communication contains three variables: connect, listen, and articulate. The proposed book takes each variable, explains it, applies it in the three main business audience types-internal audiences, external audiences, and consumer audiences-and shows the reader how to identify which variable is missing and how to correct it. It's an action-oriented model that drives results for the user, thus producing better managed, better connected, better articulated, and therefore better producing businesses"--;Intro; Title Page; Copyright; Dedication; Contents; Foreword; Six Reasons Iâ#x80;#x99;m Telling My Friends About Dynamic Communication; Preface; Introduction: Why â#x80;#x9C;Good Communication Skillsâ#x80;#x9D; Arenâ#x80;#x99;t Enough; Dynamic Communicationâ#x80;#x94;What You Really Need; Communicating to One Audience Isnâ#x80;#x99;t Enough; Three Simultaneous Dynamics, One Giant System; Rinse and Repeat; Stuff to Read So You Sound Smart: The (Simplified) History of Organizational Communication; Part I: The Bare Basics: Things You Need to Understand About Communication; Chapter 1: What You Donâ#x80;#x99;t Know Can Hurt You Perceptions and Reality. Intro Title Page Copyright Dedication Contents Foreword Six Reasons Iâ#x80 #x99 m Telling My Friends About Dynamic Communication Preface Introduction: Why â#x80 #x9C Good Communication Skillsâ#x80 #x9D Arenâ#x80 #x99 t Enough Dynamic Communicationâ#x80 #x94 What You Really Need Communicating to One Audience Isnâ#x80 #x99 t Enough Three Simultaneous Dynamics, One Giant System Rinse and Repeat Stuff to Read So You Sound Smart: The (Simplified) History of Organizational Communication Part I: The Bare Basics: Things You Need to Understand About Communication Chapter 1: What You Donâ#x80 #x99 t Know Can Hurt You Perceptions and Reality. The Knowledge GapCommunication History Chapter 2: Donâ#x80 #x99 t Make Things Awkward: Reduce Uncertainty and Proactively Communicate Reducing Uncertainty Ambiguous Messages Customer Uncertainty Chapter 3: Shut Up and Listen!: Skills for Listening to Others Hearing vs. Listening What You Need to Know About Active Listening Mirroring Is Not Active Listening Strategies for Being a Better Listener Part II: Sales Machine/Ninja/Badass: Providing Service and Growing Sales Chapter 4: The Listening Matrix: Sell More by Knowing How Others Listen to You The Listening Matrix. Chapter 5: Death by Sales Script: Using Outlines to Create Sales ConversationsA Universal Script for Human Interaction Doesnâ#x80 #x99 t Exist The Sales Call Outline The Sales Demonstration Chapter 6: Be Open 24/7: Panopticon-Style Service WTF Does This Have to Do with Customer Service? Part III: Marketing That Educates: Creating Value-Filled, Magnetic Marketing Chapter 7: Video Marketing: Making Kick-Ass Videos That Educate and Attract Video Domination Creating Video Campaigns That Educate and Empower Strategies for Video Campaigns. Chapter 8: Winning Webinars: Content That Sells, Converts, Educates, and SupportsEngage Your Employees Serve Your Customers Lead-Generation and Sales Webinars The One-Off For-Profit Webinar The Webinar Series Communication Strategies for Webinar Management Chapter 9: Go Live!: Livestreaming Strategies and On-Camera Skills Planning: Before the Stream Executing: During the Stream Repurposing: After the Stream Part IV: Oh, the Humanity!: Public Communication Strategies That Help You Connect Chapter 10: Words That Bond: Common Communication Denominators Shared Experiences. Use Synonyms to Make Messages UnderstandableJargon and Acronym Suicide Colloquialisms and Conversational Language Chapter 11: Surround Yourself with the Right People: Networking and Your Pitch Questions to Get a Conversation Started Bridging the Friend Gap The (Dreaded) Networking or Elevator Pitch The Pitch That Gets Remembered Chapter 12: Hot Off the Presses: Media, Stories, and Spreading the Word Interview Etiquette On the Record No Man Is an Island Chapter 13: When the Sh*t Hits the Fan: Communicating During a Crisis Sh*t Just Got Real Response Strategy.

When Good Communication Skills Aren't Enough Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using "ums" and "uhs." To get your message across, you have to fi nd a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert's Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you'll learn how to:

• Apply the four-stage listening matrix to drive your audience to action
• Use sales call outlines that facilitate buy-in to avoid death by sales script
• Create value-filled, magnetic marketing that educates and attracts buyers
• Add value to your products and services with videos and webinars
• Develop persuasive presentations with the TEMPTaction modelSo grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.

"You'd be hard pressed to find a job advertisement where "effective communication skills" wasn't somewhere in the description. Yet communication is one of the biggest problems plaguing businesses today. One reason is because communication training is often done in isolation-working on one skill at a time, but never connecting it to the bigger picture. This book is that bigger picture-where all the pieces come together for dynamic communication to exist and help business owners lead, manage, and sell. Dynamic Communication combines the author's business experience and theoretical background as a university communications instructor to create this model-an equation with three variables that encompasses what you need for dynamic and successful communication that moves people to action. Dynamic Communication contains three variables: connect, listen, and articulate. The proposed book takes each variable, explains it, applies it in the three main business audience types-internal audiences, external audiences, and consumer audiences-and shows the reader how to identify which variable is missing and how to correct it. It's an action-oriented model that drives results for the user, thus producing better managed, better connected, better articulated, and therefore better producing businesses"-- Provided by publisher When Good Communication Skills Aren't Enough Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using "ums" and "uhs." To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert's Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you'll learn how to: Apply the four-stage listening matrix to drive your audience to action Use sales call outlines that facilitate buy-in to avoid death by sales script Create value-filled, magnetic marketing that educates and attracts buyers Add value to your products and services with videos and webinars Develop persuasive presentations with the TEMPTaction model So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today. When Good Communication Skills Aren't Enough Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using "ums" and "uhs." To get your message across, you have to fi nd a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert's Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you'll learn how to: Apply the four-stage listening matrix to drive your audience to action Use sales call outlines that facilitate buy-in to avoid death by sales script... "This book contains 27 actionable strategies that readers can use to demonstrate dynamic communication and their organization to drive results. While the chapters and strategies are organized intentionally, each one is designed to be accessed individually. Readers will come away being able to execute an effective communication strategy"-- Provided by publisher