تحرک از تفاوت: چگونه شرکت‌های بزرگ نوآوری را از طریق تنوع تقویت می‌کنند

"Diversity alone won't magically spur innovation—it's just the first step. Today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones—but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation, including how to: Create an optimal environment; Build trust; Fuse differing perspectives; Align goals and expectations; Generate fresh ideas; Consider the various audiences when selecting and selling an idea; Design and test for different users. Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity's potential into economic reality."--Publisher's website Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. But these cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals.Diverse teams are far more creative than homogenous teams--but only when they are managed effectively. Driven by Difference identifies the management practices necessary to minimize conflict while maximizing the informational diversity found in varied values and experiences. Drawing on the cultural intelligence, or CQ, of diversity success stories from Google, Alibaba, Novartis, and other groundbreaking companies, this must-have resource teaches managers of diverse groups how to:• Create an optimal environment• Consider the various audiences when selecting and selling an idea• Design and test for different users• Fuse differing perspectives• Align goals and expectations• And moreNew perspectives and talents have joined your company’s ranks in recent years. Are you seeing the increased innovation and success that should be resulting from such diversity? Today’s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones—but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies,**__Driven by Difference__**identifies the management practices necessary to guide multicultural teams to innovation, including how to: • Create an optimal environment• Build trust• Fuse differing perspectives• Align goals and expectations• Generate fresh ideas• Consider the various audiences when selecting and selling an idea• Design and test for different users Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity’s potential into economic reality. Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. These cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals. Diverse teams are far more creative than homogenous teams—but only when they are managed effectively. Driven by Difference identifies the management practices necessary to minimize conflict while maximizing the informational diversity found in varied values and experiences. Drawing on the cultural intelligence, or CQ, of diversity success stories from Google, Alibaba, Novartis, and other groundbreaking companies, this must-have resource teaches managers of diverse groups how to: Create an optimal environment Consider the various audiences when selecting and selling an idea Design and test for different users Fuse differing perspectives Align goals and expectations New perspectives and talents have joined your company’s ranks in recent years. Are you seeing the increased innovation and success that should be resulting from such diversity? Today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Studies show that diverse teams are more creative than homogenous ones, but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, this book identifies the management practices necessary to guide multicultural teams to innovation, including how to: create an optimal environment; build trust; fuse differing perspectives; align goals and expectations; gnerate fresh ideas; consider various audiences when selecting and selling an idea; design and test for different users. -- Edited summary from book Much more than a leadership guide, Contagious Culture shows you how to shape and revitalize your culture -- by setting the tone, engaging the team and creating a dynamic working environment that encourages growth, productivity and innovation. Read this summary to gain an understanding of concepts in the book. -- Edited summary from book Workplace diversity is an invaluable ingredient for innovation and growth. Are you maximizing its potential to catapult your company to new success?