Dressing Up : Menswear in the Age of Social Media

What does men’s fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men’s fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, __Dressing Up__ re-examines the ways men dress, and the ways men post. "What does men's fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men's fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post"-- Provided by publisher

What does men's fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men's fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post.

CONTENTS ILLUSTRATIONS PREFACE INTRODUCTION Men Who Shop Chapter 1 LET’S GO SHOPPING Chapter 2 FASHION WEEK Chapter 3 OTHER ELIZABETHANS AND DIGITAL INDIVIDUALS Chapter 4 GAZING ON (IN)VISIBILITY Chapter 5 @ANTHRODANDY Chapter 6 TIME TO LEAVE THE FIELD CONCLUSION Unpacking My Bags REFERENCES INDEX