Dr. Joe's Brain Sparks : 179 Inspiring and Enlightening Inquiries Into the Science of Everyday Life

Prepare to be amazed once again. Did you know what when you shake a ketchup bottle you're practicing thixotropy? That the ancient Greeks made themselves look less ancient by inventing moisturizer? That the mysterious drug obecalp* is as effective as homeopathy and many herbal cures? From the bestselling author of An Apple a Day , Brain Fuel , and Science, Sense and Nonsense comes a fresh batch of inquiries into the science of everyday life. Dr. Joe, as he is affectionately known to millions of readers, listeners, viewers, and students, presents his third book in the Doubleday Canada series he launched with Brain Fuel . Using a Q&A format, it explains the world through science, and science through our common experience. There are sections on diet and nutrition, new drugs, and the dubious claims made for alternative remedies and beauty potions. There is a profusion of inspiring, enlightening, sometime just downright bizarre information drawn from the laboratory, from history, from our medicine cabinets and the bottles under our sinks. Science is everywhere, and Dr. Joe is keeping track - and doing it in a marvelously warm, eminently readable style. Let the brain sparks fly! *Try reading this word backwards.

Did you know that when you shake a ketchup bottle you're practicing thixotropy" That the search is on for an uncrushable Oxycontin pill" That the first moisturizer made ancient Greeks look less ancient" That the mysterious medication obecalp* is as effective as homeopathy" From the bestselling author of An Apple a Day and Brain Fuel comes a fresh batch of fun, informative, and frequently flabbergasting inquiries into the science that surrounds us.

Brain Sparks explains the world through science, and science through common experience. There are sections on diet and nutrition, new drugs, and the dubious claims made for alternative remedies and beauty potions. There is a profusion of inspiring, enlightening, sometimes just downright bizarre information drawn from the laboratory, from history, from our medicine cabinets and the bottles under our sinks. Dr Joe shows us that science is everywhere-and he does it as ever in wonderfully engaging style.