Doomed to Internationalization and Modernization of Corporate Culture : The Russian Experience of German Firms

Annotation What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions Front Matter....Pages i-xvi Introduction....Pages 1-5 Theoretical Framework of the Research....Pages 7-29 Methodological Framework of the Research....Pages 30-60 Internationalization of German Enterprises: Doomed to Internationalization and Dependence on Culture!....Pages 61-93 German Enterprises Go to a Country They Never Really Left: Understanding Russians’ Call for Cultural Sensitiveness and Germans’ Economic Success....Pages 94-120 The Corporate Cultural Profile of German Subsidiaries in Russia: We Are So Different, Yet So Alike!....Pages 121-160 Self-Interrogation of ‘Typical German’ Corporate Culture: A Russian View on ‘Deutschland AG’....Pages 161-203 Corporate Cultural Modernization: Challenges of the Global Information Age....Pages 204-222 Back Matter....Pages 223-261 A sound theoretical framework presenting the conceptual path that in turn elaborates the tools necessary to explain the intertwined relationship between globalization, corporate culture, national culture and modernization is to be firstly developed. The design of this dissertation aims to embed in this theoretical framework methodologically reliable empirical data rather than fragmented personal experiences in regard to the intercultural processes within German enterprises as a result of internationalization and globalization