صورتی فکر نکنید: چه چیزی واقعاً زنان را به خرید وادار می‌کند و چگونه می‌توان سهم خود را از این بازار حیاتی افزایش داد

Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals:\* How generational history, culture, life stages, and daily realities influence a woman's buying mind \* How the manner in which women buy is more critical than what's being sold \* How listening to women earlier and more often leads to more powerful strategies \* How to use the Internet and other technology - both in market research and during the buying process - to gain a greater understanding of female consumers \* How to gain a bigger share of the awesome purchasing power of women \* There's no question that women buy. Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market. Women Make Or Influence More Than 80 Percent Of All Consumer Purchases In The United States, Accounting For Trillions Of Dollars Annually. Is Your Business Doing Absolutely Everything It Can To Tap Into This Immense Market? Don't Think Pink Will Help You See Your Brand Through A Woman's Eyes, Giving You The Practical Tools You Need To Develop Products, Services, And Marketing Strategies That Truly Resonate With Female Buyers. Based On Painstaking Research Into Women's Experiences And Perceptions, Don't Think Pink Unlocks The Secret To Gaining A Bigger Share Of Women's Enormous Buying Power.--jacket. Brain Training : How Not To Think Pink -- Now You See Her : The Visible Approach To Marketing To Women -- Now You Don't (see Her) : The Transparent Approach To Marketing To Women -- Inside A Woman's Mind : The Scientific Underpinnings -- Shaping The Generations : Baby Boomers (and Matures) To Gen Yers -- Looking Beyond The Generations : The Buying Filters Of Women's Roles -- Cultural Influencers : The Buying Filters Of Emerging Majorities -- Learning Curves And Life Transitions : Relationship-building Opportunities -- The Internet-savvy Woman : Connecting With Her Online -- Online Research : Using E-marketing To See Women Clearly -- Enlisting Women As Your Marketing Partners : An Alliance For Brand Success -- Investing In A Transparent Future. Lisa Johnson, Andrea Learned. Includes Bibliographical References And Index. "Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women. A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market. WOMEN'S SPENDING power and influence were once neglected by companies doing business in the United States.