Doing Content Right

_lxydguwn4y64 _dhhcujh42ysf _nce831hjfeoo _77awc6yj9ug1 _gkblh6koqcjm _7bfxlu7ew65b _gd7ym0i39fsq _souflww5rj7a _jbyf229zx69 _5l6ipvluddpx _9089u1vzgj6o _1ota006its60 _t3grwi597cv6 _fr5adfxbzcd4 _hc0r8isvyi62 _ksrbl0nxij17 _nsrilov9rh1c _fv62cbhqq6ag _bkquogrf8xex _uu6qngatngz8 _7xxjdm1wyser _dmnglzg0i8mg _g26e4nqyp6jt _yhj010uho8bn _pmkvsgclw1sx _y40rmjxg6wk _vsy9agdbcjco _tsquee3qfjqw _rkfqe2lw3o49 _969tmr1kvu0r _46pkq126dkby _6sb370hcl6dm _xfwg0ee4houj _54fjdv3zp5le _v4vi3kpd24mf _529xkssxovxu _s16cyoz7jdsi _ae52tdgcz2h1 _f7dq4m6yy843 _18n9w8y9x357 _bdbcpybctwym _ggr4yk2wh23v _c4q36ekpniy _kflwrtynyzid _4c9mrjh5d05l _qcnm67rjpqz3 _f79e8dpqhngp _kjpl6j6qdz9z _1p4rwy5kzn81 _d4nxrg4wzdk2 _ijx2oi8fwodp _79ubk9laig8s _1gjrz5fah29 _sdjsh3d07m55 _9i8w45e2x07j _9y6iyza2c916 _a2o7b8apo638 _prwc2yuart4a _gqxmnhpfuhd _mnjmmb64s0ax _a0cgz9xaq8ay _eufg0bkhn8kc _6323ukyxz11f _j6etrp48s3ah _jbkb5hy8v2be _6qrig7vswbll _an5lebsdk3qs _4wug9wwhu2w9 _97c9xls8v8b _jsy1rm475y58 _e494yzqf12n6 _r4ptwmetu9lo _eek37pbzahli _m4hpuo5m6ycj _tts98hdmx7pr _jy4gp924uezt _japvfqdd8gp0 _dgsfih6xl327 _hjjk1ia7uw9a _r3fc2tnrw6oi _g6xoe9b2ruru _5ru7upw1via3 _qmvh9vku00mf _q86mlpnjwze4 _iofl1nnqqvjc _n3qfwzm274d9 _ryv8sx5yux7x _r1kmbxjuq1i0 _3bjow0hx5z3f _lafe375tu9mb _740p9cc9ngny _6hailfw5z3md _b2riyps3851t _sz9fkk2jgfd2 _3i4ann5qxt9q _hmdp7boy359b _xp0vzou3z2gk _t75cuvvrr7p _e962h7fx0qor _3o24t4lnlk0s _75v7esfwbwy0 _pvj8hfhtrapk _zexodeprw6nt _7byivem6wouh _i6pcke9p824k _2qxxc31yo1bs _zckrw77509t _u8dlyiv6fd1w _ckggzw4s2jly _vrew91b5tr23 _ixyo36livpyj _2qyh1byefkd7 _hb4ll91t6576 _kmrro36q7tk5 _a8dcverqv54v _b821ydselcdq _hv4iv96y2j27 _1z6t5diz37jr _2uk37dmhcczz _4wj1qoboyjdt _rhvxbac557g6 _w5t5uygdw6ue _6iocsmvdlomk _8srbnbhv8le1 _4w9x2drkni89 _j2zxv38g1oid _o7db7vn4i6jo _5zl2s79w3ix8 _cium7rvnlsyb _zgmhyzjubm68 _eg9wvgawibog _dxxvv68ei391 _j3jy7czaj8cl _ufgaprfpcqxo _te6iy4r09me3 _kn9aninreozf _tg03boq6z78e _l3bo7fwt7w4q _qq5gxchakr1m _82h6u9s6fvk5 _kmw0h0izhh1 _p644kl9cif16 _r6re2ub1ho5g _7mpdfglypq15 _38qestpvtjfx _p9gvwr6zu3k9 _p8gn5yk1c1xe _c1j9l8h7yqbt _qkc9u9y9sref _4zeyekt4xiww _z4611xa9kaf _rkfm2hugbswr _3behcfp27v9f _c302kmtk1ybj _6n6g6xautxzl _mgqikhpdbkek _8soyp38ub7li _xdnpi36cfedl _kvcx8gtfcm6y _7hv0e1ccckrn _x157pwcq2jws _yuke37tvqi8d _j0sr24ig8vts _8xvi8hoxoznu _hv7vzcnnvshl _v6wqs9fy0up2 _o3xem4zftlmz _bi0h9wpi62j6 _axyv3jfnqzvw _oekx3rhg28lj _171yy4ec7qd9 _hucqspao4nuc _cf4mil3x06fl _gctdbsm7fk9u _x1b96qg4gvav _dnj2n28779uc _xzrsbk28zlfu _e6ccy7jcdz6b _n0zfav48f7f9 _g4voniujahie _qk8it2metim0 _f55u9c71pz59 _yoqgw1c0d7et Do Me A Favor Your Personal Monopoly Welcome to 2020 The Diffusion of Innovation Why It’s Not Too Late Starting in 2020 Table Stakes The Power Law Your Personal Monopoly Zeroing In On Your Niche Audience Cross-Check Who Are Your 100 True Fans? Solve Problems Identify Your Distribution Vector Blog, Newsletter, or Both? Types of Newsletters Create a Playground Chapter 1: TL;DR Building Your Home Your New Digital Home Core Values My Values Quality Over Quantity Create Value > Capturing Value Not Hiding Behind a Screen Building Your Digital Home Picking a Platform Your Newsletter Stack Domain Hosting Blogging Platform Email Service Provider (ESP) Modal Software Analytics Design Paid or Free Paid Pros Paid Cons Best of Both Worlds Be a Painkiller, not a Vitamin Pricing a Paid Newsletter Final Considerations Developing a Writing Habit Chapter 2: TL;DR Distribution Distribution Thinking In Formulas Distribution is a Multiplier Brick by Brick The CODES Framework Explore and Exploit Whatever Floats Your Boat Ground Zero Where Are Your First 100 fans? The Power of Weak Ties Building in the Open Channels Bedrock Channels SEO Quora Answers Your Newsletter Conversion Modals Optimizing Modals Types of Modals Lead Magnets and Other Incentives Welcome Series Referral/Ambassador Programs Giveaways Viral Platforms Hacker News Other Upvoting Sites Pocket, Flipboard, Google Discover Social Media Influencers Twitter LinkedIn Facebook Syndication Medium Syndication The 2nd and 3rd Largest Search Engines Targeted Partnerships Groups (Facebook, Slack, Telegram, LinkedIn, Quora, etc.) (Not So) Niche Forums and Communities Reddit Paid Growth Finding New Avenues for Growth Competitive Research Building Resources 12 More Quick Wins Small Stuff Metrics SMART Goals Benchmarks Hollow Metrics The TL;DR Search Engine Optimization 2 Trillion Searches Why Care about SEO? Building Something That Lasts Having the Answers to the Test The Keys to the System The TL;DR of Ranking Factors Using Ranking Factors Correctly Understanding Search Intent Informational Navigational Transactional Commercial Ambiguous Listening to Google Keyword Optimization Informational vs Viral Targeting the Right Keyword Follow the Cookie Trail (Aligning Intent) Not All Search Volume is Equal Optimizing Earlier The Best Form of Flattery (Competitive Research) What to Optimize Second Chances Gaining Credibility Revisiting Old Ground Not All Domains are Equal Link-Building Types of Links Getting More Links Case Studies: Associated Problems Transferwise Case Study Resource Lists Book Notes Job Boards Additional Considerations Algorithm Updates Best Practices Chapter 4: The TL;DR Monetization Monetization Don’t Trade Trust Down the Road Diversification Monetizing Content Direct Support and Donations Affiliates Self-Serve Self-Serve Referrals Hidden Programs Web Advertisements Newsletter Sponsorships Economics of Newsletter Sponsorships Finding Sponsorships Promote Page Products Digital Information Products Community or Memberships Software Services Physical Products Chapter 5: The TL;DR Extras Additional Learnings Biggest Mistakes “If You Write It, They Will Come” Getting Too Micro Not Defaulting to Action Good Problems to Have Losing Your Time Losing Your Edge Losing Your “Why” See you on the Internet Resources Bonuses Exercise Worksheets Spreadsheets The TL;DR of TL;DRs About the Author