Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, 2nd Edition

Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal. Unlike The Old Latin America, Today's Latin America Is Both Readily Accessible To Smaller North American Companies And Is Being Transformed Into A Bustling Business Environment. However, For Those Without A Native, In-depth Understanding Of The Emerging Changes Within Today's Latin American Marketplace And A Grasp Of The Cultural Implications At Hand, Doing Business In Latin America Can Still Be Challenging For Smaller U.s. Exporters And Importers. This Book Serves As An Insider's Travel Guide And Trader's Manual For Understanding The Region's Market Environment And Best Export Sales Opportunities In Each Of Its Countries. It Lays The Groundwork For Finding And Developing Ideal Prospects While Avoiding Pitfalls And Foreigners' Faux Pas. Part I Familiarizes Readers With Latin America In General, Profiling Its Nations From A Business Perspective; Part Ii Explains How Latin American Business Attitudes Developed From A Historical Perspective. The Third Section Of The Text Focuses On The All-important Art Of Makingand Keepingthe Deal. Where And What Is Latin America? -- Latin America Means Business -- The Historic Legacy -- Using Cultural Literacy To Hone Your Competitive Edge -- Negotiating And Selling Tips -- How To Avoid Letting Your New Latin American Deal Go South. Thomas H. Becker. Rev. Ed. Of: Doing Business In The New Latin America : A Guide To Cultures, Practices, And Opportunities. 2005. Includes Bibliographical References And Index. This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean.Unlike the'old'Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners'faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal. This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of makingand keepingthe deal. This book will have special appeal to managers of small and medium size U.S. companies that are looking to expand their business into Latin America. It introduces them to the specifics of what sells well in each of the region's country markets and shows how understanding differences in business practices and culture can give them an edge in competing against multinational corporate behemoths. The book is divided into three parts, each having two chapters. Part I is an overview of Latin America, profiling its nations in the kind of economic, social, and marketing detail that can be put to immediate practical use by U.S. executives. Part II describes how and why history and culture have shaped the different ways in which Latin Americans do business. Part III details how smaller U.S. exporters can make profitable deals come together and then keep them from falling apart.