Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

**As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer.****But these days, with so many new ways to reach customers and clients** -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? **Small business marketing doesn't have to be a mystery.** It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. **Do It! Marketing is a quick read and an encouraging kick in the pants** that will reignite your marketing mojo. The underlying premise is that "only action creates results." **Packed with do-this-now ideas to attract, engage, and win more customers and clients**, this no-nonsense book reveals how to: * Avoid blah, blah, blah marketing * Use magnetic marketing strategies that pull (not push) qualified prospects into your world * Get noticed using the power of 3PR * Position yourself as the go-to expert in your field * Become the obvious choice by building your Thought Leadership Platform * Do social media right * Zero in on your customers' pain/gain factors * Learn to speak prospect language about prospect problems * Generate a steady stream of referrals * Identify and focus on high-payoff marketing activities * Gain clarity, confidence and control so you sell more - more easily and more often * Cultivate and leverage enthusiastic advocates * And more **Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools**, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition. Content: Cover Title Page Copyright Contents Prologue: Doing Your Best is not Enough Part One: Marketing Rocks Introduction 1. Stop Throwing Money into a Marketing Black Hole 2. Determine Who, Then Why-And Your What Comes Last Part Two: It's About Them, Really 3. Who Are You? 4. What Do You Want to Be KNOWN For? 5. Who Are They? 6. Show Up With a Bucket 7. Hula Hoops® And Kool Aid® 8. Avoid Blah-Blah-Blah Marketing 9. Stop Selling Sugar 10. Visibility + Credibility = Buyability 11. 50 Reasons People Should Buy from You Part Three: Learn to Speak Prospect. 12. Build Your Marketing Language Bank13. Seven Questions to Identify Your Best Buyers 14. Don't Fall into the Same-O Lame-O Trap 15. Zero In on Your Pain/Gain Factors 16. How to Build Your Prospect Phrase Book 17. The Only Three Problems You Can Solve 18. You Solve People Problems 19. You Solve Process Problems 20. You Solve Profit Problems 21. Control Is Priceless 22. Your Buyers Are Lazy, Busy, and Befuddled 23. Clarity Indicates Expertise Part Four: Expert Positioning 24. How to Profit from 3PR 25. CEO Speaking ls Your Best Weapon 26. Find Out Which Audiences Pay Off. 27. Be Serious28. Chasing Chum Makes You a Chump Part Five: Dominate Social Media 29. Create Killer Social Media Scripts 30. Seven Rules for Your E-Mail Signature File 31. The (Real) IDIOT's Guide to Social Media Marketing 32. I: "I, Me, My" Syndrome 33. D: Dumb It Down 34. I: Information Without Invitation 35. O: Overselling 36. T: Talk Without Action 37. S: Short-Term Focus Part Six: The "S" Word 38. Sell Like a Girl 39. Your Sales To-Don't List 40. You Don't Need Sales Training Part Seven: Get Better Leads 41. Market to People Who Are Already Listening. 42. Why You DON'T Want to Be in the Book43. Old Media Is Dead! Long Live Old Media! 44. Nobody Is Going to Steal Your Idea Part Eight: Get Better Prospects 45. Five Reasons You're Getting Referred to Losers-And How to Fix It 46. Build Your Referral Blurb 47. Don't Be a Referral Jackass 48. Work Your Network 49. Why Your Inbound Leads Are a 911 Call 50. Seven Stupid Ways to Blow Up Your Sales Process 51. Five Signs That Your Prospect Is Giving You Too Much BS 52. Your Nine-Point Client GPS 53. How Good of a Client Will You Be? Part Nine: Eliminate Roadblocks 54. RBI Meets CSI. 55. Become the Missing Piece56. Stop Wasting Your Time Following Up 57. Nobody Leaves Hungry Part Ten: Your Business DNA 58. Branding Is BS 59. Your Name Supports Everything You Do 60. BMW at One Dollar Over Invoice! 61. You're Competing With Idiots-And They're Winning 62. Diversify While Still Specializing 63. Focus on Strategy, Not Tactics 64. Planning Trumps Passion Every Time! Part Eleven: Personal Success Strategies 65. Confidence Is Sexy 66. Charm Is NOT a Four-Letter Word 67. Lone Wolves Starve to Death 68. Live Out of Your Calendar Not Your Inbox. As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. "Do It! Marketing" is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: - Avoid blah, blah, blah marketing - Use magnetic marketing strategies that pull--not push--qualified decision-makers into your world - Get noticed - Position yourself as an expert - Become the obvious choice in your market - Do social media right - Zero in on your customers' pain/gain factors - Learn to speak their language - Get a steady stream of referrals - Identify and focus on high-payoff activities - Cultivate and leverage enthusiastic advocates - And more Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, "Do It! Marketing" shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition. Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you're trying to build your speaking platform?This book is the definitive guide on how to:Develop your speaking-driven revenue streams.Quickly commercialize your knowledge in today's economy.Bolster your visibility, credibility, and bank account.Become a better messenger of your company's message and dominate your marketplace.Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself. As a small-business owner or solopreneur, you wear many hats - perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed Kick your business into high gear with this fast, fun, pull-no-punches guide. Abstract: Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to: avoid blah, blah, blah marketing; use magnetic marketing strategies that pull-not push-qualified decision-makers into your world; get noticed; position yourself as an expert; become the obvious choice in your market; and more. Read more...