DK Essential Managers: Doing Business in India : Culture, Travel, Negotiating, Etiquette, Relationships

Doing Business in India gives you the know-how to get the best out of your dealings with this emerging economy. Part of the best-selling Essential Managers series, this book will cover hot business topics that are in-step with India's rapidly changing market place and includes information on history and politics as well as do's, don'ts and taboos. In 1991 the Indian government announced a U-turn in economic policy. The country examined and learned from the strategies of the Southeast Asian "tigers" - Singapore, Malaysia, Indonesia, and Thailand - and vowed to do better. India is now the world's second-fastest growing economy, and its second most populous, with incomes and exports leaping forward year on year. This is a market that is willing to do business with the rest of the world - but in its own way. While India is deceptively Western in some respects - such as its use of international English as a main language - it retains a uniquely Eastern character. Whether you are looking to start up your own business, find an outsourcing partner, or create a joint venture, an understanding of the country's history and culture is essential for achieving business success. This content provides you with an overview of the country and all the practical information you will need to make decisions, avoid costly pitfalls, and get started. Find out how to recognize and deal with the implications of the caste culture, how to manage the older and younger generations, who have vastly different priorities and expectations, and where the best opportunities for business lie. From negotiating and managing, to setting up or partnering a business, this content has all you need to get started in this exciting market A commonsense guide to getting the best out of your dealings in one of the world's biggest emerging economies. Written by the former South Asia editor of the Daily Telegraph and the Sunday Times , the comprehensive yet concise text covers Indian business culture, government infrastructure, history, and politics, as well as everyday dos, don'ts, and taboos. Step-by-step instructions, tips, checklists, and "Ask yourself" features show you how to establish a presence and build lasting business relationships. Tables, illustrations, "In focus" panels, and real-life case studies suggest ways to seal joint ventures and navigate the challenges of Indian bureaucracy. Doing Business in India helps you conquer the complexities of overseas commerce and get the most out of your opportunities abroad. The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics. From people management techniques and leadership skills to the latest in office technology and decision-making methods, these handy, extensively illustrated business handbooks, for novice and experienced managers alike, cover a wide range of essential business management problems, techniques, approaches, skills, and solutions. Original. A practical guide to doing business in India which can give you the information and skills to succeed. It shows you how to establish a presence and build lasting business relationships. It offers top tips, dos, don'ts and taboos, highlights on key subjects, and 'SOS' hints on what to do in a particular situation. A practical entry-level guide to doing business in India, following the established editorial style and tone of the Essential Managers series __Doing Business in India____Essential Managers__