Disney Culture (Quick Takes: Movies and Popular Culture)

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? __Disney Culture__ proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from __Frozen__ to __Fantasia__, from __Mary Poppins__ to S__tar Wars: The Force Awakens__. But __Disney Culture__ encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking. Welcome to “the Disney Way.” Over The Past Century, Disney Has Grown From A Small American Animation Studio Into A Multipronged Global Media Giant. Today, The Company's Annual Revenue Exceeds The Gdp Of Over 100 Countries, And Its Portfolio Has Grown To Include Pixar, Marvel, Lucasfilm, Abc, And Espn. With A Company So Diversified, Is It Still Possible To Identify A Coherent Disney Vision Or Message? Disney Culture Proposes That There Is Still A Unifying Disney Ethos, One That Can Be Traced Back To The Corporate Philosophy That Walt Disney Himself Developed Back In The 1920s. Yet, As Cultural Historian John Wills Demonstrates, Disney's Values Have Also Adapted To Changing Social Climates. At The Same Time, The World Of Disney Has Profoundly Shaped How Americans View The World. Wills Offers A Nuanced Take On The Corporate Ideologies Running Through Animated And Live-action Disney Movies From Frozen To Fantasia, From Mary Poppins To Star Wars: The Force Awakens. But Disney Culture Encompasses Much More Than Just Movies As It Explores The Intersections Between Disney's Business Practices And Its Cultural Mythmaking. Welcome To The Disney Way.-- Machine Generated Contents Note: Acknowledgments -- Introduction -- Chapter One: Making Disney Magic -- Chapter Two: The World According To Disney -- Chapter Three: Disney Dollars -- Chapter Four: Disney Values -- Further Reading -- Works Cited -- Index. John Wills. Includes Bibliographical References And Index.

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to S tar Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking.  Welcome to “the Disney Way.”
 

"Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way.""-- Provided by publisher La 4e de couverture indique : "The Walt Disney Company has grown into a diversified global media giant, but is it still possible to identify a coherent Disney ethos? Examining everything from theme parks to merchandising to animation to live-action films, Disney Culture proposes that they all follow a core corporate philosophy dating back to the 1920s."