Disciplined Entrepreneurship Startup Tactics : 15 Tactics to Turn Your Business Plan into a Business

A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics , renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship , the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also... A hands-on, practical roadmap to get from great idea to successful company In Disciplined Startup Tactics , renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship , the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. Youll find ground-level, down-and-dirty entrepreneurial tacticslike how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first productsthat keep your firm growing. These tactics maximize your impact with limited resources. Youll also An invaluable resource for founders and entrepreneurs, Disciplined Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.