Digital Technology And The Future Of Broadcasting: Global Perspectives (electronic Media Research Series)

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: The impact of digital technology on the structure of broadcasting organizations and regulation; The nature of broadcast content or media programming and how it is delivered at home and abroad; Engagement and interaction of the public with broadcasting and social and mobile media; and The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education. DIGITAL TECHNOLOGY ANDTHE FUTURE OF BROADCASTING-FRONT COVER DIGITAL TECHNOLOGY ANDTHE FUTURE OF BROADCASTING TITLE PAGE COPYRIGHT CONTENTS FIGURES TABLES CONTRIBUTORS SERIES EDITOR’S FOREWORD PREFACE AND ACKNOWLEDEGEMENTS INTRODUCTION PART I: RESEARCH CHALLENGES IN A CHANGING BROADCAST ENVIRONMENT CHAPTER 1: MOTIVATIONS FOR VIEWERS USING SOCIAL MEDIA DURING THE OLYMPIC GAMES: IMPLICATIONS FOR THE FUTURE OF SPORTS BROADCASTING Introduction Literature Review Method Results Discussion Conclusion References CHAPTER 2: DOUBLE VISION: AN EYE-TRACKING ANALYSIS OF VISUAL ATTENTION BETWEEN TELEVISION AND SECOND SCREENS Literature Review and Research Questions Methods Results Discussion Limitations and Future Research References CHAPTER 3: TWITTER AND TELEVISION: BROADCAST RATINGS IN THE WEB 2.0 ERA Television Ratings: A History Social Media’s Effect on Business The Twitter and Television Relationship Additional Research/Additional Questions Conclusion References PART II: RESEARCH ISSUES AND ADVANCES IN GLOBAL BROADCASTING CHAPTER 4: BROADCAST AND NEW MEDIA USE IN CHINA: FINDINGS FROM A NATIONAL SURVEY A Landscape of China’s Media Ecosystem Method Findings Conclusion and Discussion References Appendix CHAPTER 5: SENSATIONAL PICTURES: AN ANALYSIS OF VISUAL STRUCTURE ON FIVE TRANSNATIONAL ARAB NEWS CHANNELS Pan-Arab Television Television News Visuals Structural Features of TV News Hypotheses Method Results Discussion and Conclusions Notes References CHAPTER 6: TELEPRESENCE AND IMMERSION WITH ULTRA- HIGH-DEFINITION DIGITAL DISPLAYS: BACKGROUND AND FUTURE DIRECTIONS FOR RESEARCH Introduction Telepresence and Immersion Defined Television Before the Advent of HDTV The Development of Cinerama, CinemaScope, and Other Wide-Screen Motion Picture Technologies The Wide-Screen IMAX Phenomenon The Development of Large UHDTV Displays OLED Technology and Cisco’s “Fresco” Proof-of-Concept Small Immersive Digital Displays—the Oculus Rift HMD Summary References Part III: INTERNATIONAL PERSPECTIVES ON BROADCASTING IN THE DIGITAL AGE CHAPTER 7: THE FUTURE OF TELEVISION: AN ARAB PERSPECTIVE The Arab World and Its Television Market Historical Milestones in Arab Television The Structure of Arab Television The Technologies of Arab Television The Future of Arab Television References CHAPTER 8: TOURISM AS A MEDIATED PRACTICE IN A GLOBAL MEDIA CONTEXT: THE GAZE OF FEMALE KOREAN TOURISTS TO NEW YORK CITY AND THE MEANING OF THEIR PRACTICES Methods Literature Review Findings and Discussions Conclusion Notes References CHAPTER 9: ASSESSING THE ROLE AUDIENCE PLAYS IN DIGITAL BROADCASTING TODAY AND TOMORROW Key Players Viewing the Digital Broadcast Audience Through Another Lens The Bigger Picture References CHAPTER 10: CONFRONTING THE CENTRAL PARADOX OF MEDIA STUDIES: THE NETWORK SOCIETY, DIGITAL TECHNOLOGIES, AND THE FUTURE OF MEDIA RESEARCH The “Network Society” and Global Media Global Digital Engagement Implications for Global Media Research Digital Media Technologies and Methods Conclusion References CHAPTER 11: CONNECTING IN THE SCANDALVERSE: THE POWER OF SOCIAL MEDIA AND PARASOCIAL RELATIONSHIPS Introduction But First, a Primer on Scandal Social Media Communities Parasocial Relationships in the Scandalverse Fact Versus Fiction Shipping Fact and Fiction Friends and Enemies Celebrity and Fanatic Conclusion References CHAPTER 12: THE LEGACY OF DR. HORRIBLE: POTENTIAL RESEARCH INTO SECOND-SCREEN INTRUSION, COORDINATION, AND INFLUENCE Audience Behavior Advertising Cultural Sensitivity Journalism Regulation CHAPTER 13: CHANGING PARADIGM? CHAPTER 14: IMMERSION: IMPLICATIONS OF WEARABLE TECHNOLOGIES FOR THE FUTURE OF BROADCASTING Introduction The Emergence of Wearable Technologies Four Influences on Broadcasting Concluding Reflections References INDEX Pt. 1. Research challenges in a changing broadcast environment -- pt. 2. Research issues and advances in global broadcasting -- pt. 3. International perspectives on broadcasting in the digital age Edited By John V. Pavlik. Includes Bibliographical References And Index.