Digital Portrait Photography of Teens and Seniors : Shooting and Selling Techniques for Photographers

this book is 80% about marketing and sales(which is no good), and only 10% about shooting techniques(which are no good). the other 10% is just useless book filler info. i am a pro photographer and would not recommend this to my worst enemy. CCD......Page 4 About the Author......Page 8 Contributors......Page 9 Introduction......Page 12 1. Camera Basics......Page 16 CMOS......Page 18 Megapixels and Resolution......Page 22 Digital Storage Media......Page 23 Pro Tips: Safeguarding Image Files......Page 24 Flash......Page 28 Presets......Page 30 Flash Photography......Page 31 Studio Lighting......Page 33 Camera Stand......Page 34 Lens Shades......Page 35 Eliminating Color Casts......Page 36 Monitor Calibration......Page 38 File Storage......Page 39 Proofs......Page 40 Orders......Page 41 Lab or In-House Printing?......Page 42 Printing Costs......Page 43 Obtaining a School Contract......Page 44 Contract Studios......Page 45 Noncontract Studios......Page 47 7. Personalizing the Session......Page 50 The Consultation......Page 5 Clothing......Page 51 Catering to the Client......Page 53 Student Survey......Page 56 Student Feedback......Page 57 Sets......Page 60 Profitable Props......Page 62 Standout Backgrounds......Page 66 Hand-Painted Fabric Backgrounds......Page 68 The Portrait Park......Page 70 Converting Directly to Grayscale......Page 76 Conversion Using the Desaturation Method......Page 77 The B/W Conversion Filter......Page 78 Pro Tips: Sepia Toning......Page 81 Digital Handcoloring Advantages......Page 84 Pro Tips: Handcoloring Strategies......Page 85 Handcoloring with Color Layers......Page 86 Digital Infrared Senior Portraits......Page 87 Artistic Effects Plug-ins......Page 88 Corel Painter......Page 89 General Mailers......Page 92 Custom Mailers......Page 93 The Introductory Letter......Page 97 Maximizing the Internet......Page 99 Senior Open House......Page 102 The Ambassador/Model Program......Page 103 Testimonials......Page 106 Referral Program......Page 107 The Value of Professional Associations......Page 108 Networking......Page 109 Print Competition......Page 110 Pro Tips: Marketing Success......Page 113 Digital Proofing......Page 120 Unauthorized Image Reproduction......Page 122 Closing Thoughts......Page 124 Supplier Directory......Page 125 Index......Page 126 Other Books from Amherst Media\n......Page 128 Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points. Today, there are literally dozens of professional digital cameras for the photographer to choose from.