Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective (Springer Series in Media Industries)

This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets. Front Matter ....Pages i-xi Introduction: Theorizing Digital Peripheries (Petr Szczepanik, Pavel Zahrádka, Jakub Macek)....Pages 1-31 Front Matter ....Pages 33-33 Small, Middle, Test: Rescaling Peripheral Media Markets (Ira Wagman)....Pages 35-50 On the Boundaries of Digital Markets (Ramon Lobato)....Pages 51-62 Front Matter ....Pages 63-63 Territoriality of Copyright Law (Radim Polčák)....Pages 65-80 Geoblocking: At Odds with the EU Single Market and Consumer Expectations (Julia Reda)....Pages 81-99 The Czech and Slovak Audiovisual Market as a Laboratory Experiment for the Digital Single Market in Europe (Pavel Zahrádka)....Pages 101-121 Front Matter ....Pages 123-123 Television Distribution in Flanders: Who Takes the Lead and Is Content Always King? (Tim Raats, Karen Donders)....Pages 125-143 Industry Divide: The Interdependence of Traditional Cinematic Distribution and VOD in Poland (Marcin Adamczak)....Pages 145-157 Channels and Barriers of Cross-Border Online Circulation: Central and Eastern Europe as a Digital Periphery (Petr Szczepanik)....Pages 159-180 Digital Film and Television Distribution in Greece: Between Crisis and Opportunity (Lydia Papadimitriou)....Pages 181-197 Front Matter ....Pages 199-199 Finding Larger Transnational Media Markets: Media Practices of the Vietnamese Diasporic Community (Tae-Sik Kim)....Pages 201-214 Configurable Culture in Wealthy and Developing Markets: A Comparative Cross-National Perspective (Aram Sinnreich)....Pages 215-226 Structured Film-Viewing Preferences and Practices: A Quantitative Analysis of Hierarchies in Screen and Content Selection Among Young People in Flanders (Aleit Veenstra, Philippe Meers, Daniël Biltereyst)....Pages 227-244 Uses Genres and Media Ensembles: A Conceptual Roadmap for Research of Convergent Audiences (Jakub Macek)....Pages 245-258 Front Matter ....Pages 259-259 Compensation Systems for Online Use (Christian Handke)....Pages 261-272 Sync That Tune! The Role of Collective Management of Rights in Film Production and Distribution (Rudolf Leška)....Pages 273-290 Small Country, Complex Film Policy: The Case of the Czech Film Funding System (Petr Bilík)....Pages 291-302