Digital Economy. Emerging Technologies and Business Innovation: Third International Conference, ICDEc 2018, Brest, France, May 3-5, 2018, Proceedings ... in Business Information Processing )

This book constitutes the refereed proceedings of the Third International Conference on Digital Economy, ICDEc 2018, held in Brest, France in May 2018. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 15 papers presented in this volume were carefully reviewed and selected from 41 submissions. The theme of ICDEc 2018 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital marketing; e-banking and competitive intelligence; information system technologies; and e-learning, e-government and e-health. Preface 6 Organization 8 Contents 13 Digital Marketing 15 The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development 16 Abstract 16 1 Introduction 16 2 Literature Review 17 2.1 Content Marketing Strategies 17 2.2 Online Traffic Generation 18 2.3 Consumers’ Motivations to Interact with the Brand Content 19 2.4 The S-O-R Model 20 3 Conceptual Model Development 21 3.1 Brand-Oriented Content Strategy 22 3.2 Social-Oriented Content Strategy 23 4 Theoretical Implications 25 5 Conclusion 25 6 Limitations and Future Studies 26 References 26 Exploring Readers' Perception of Professional Blogs 29 1 Introduction 29 2 Objectives 30 3 Related Work 30 3.1 Definitions and Scope 30 3.2 Blog Reading Practices 31 3.3 Authenticity and Credibility in Professional Blogs 31 4 Research Method 31 4.1 Methodology Choice 31 4.2 Limitations of the Chosen Method 32 4.3 Sample Profile 32 5 Findings and Discussion 32 5.1 Blog Readers' Profile 32 5.2 Motivations for Reading 34 5.3 Readers' Perception of Professional Blogging 35 5.4 Readers' Attitude to Monetising in Blogs 36 5.5 Readers' Attitude to Labelling of Monetised Content 38 6 Conclusions 39 6.1 Authenticity and Credibility in Professional Blogs 39 6.2 Outlook for the Future Research 39 References 40 Co-design and Chronic Regulatory Focus: A Cross-cultural Study and Suggestions for Future e-Marketing Practices 41 Abstract 41 1 Introduction 41 2 Theoretical Background 43 3 Research Method 46 4 Data Analysis and Discussion 47 5 Managerial Implications 54 6 Conclusion 55 Annex 1: Stimulus 56 Annex 2: Process Macro’s Results 56 References 58 The Practices of Nonprofit Organizations in the New Age of Social Media: A Qualitative Study of Donors’ Receptiveness 61 Abstract 61 1 Introduction 61 2 Literature Review 62 2.1 Charitable Practices Before the Advent of Social Media 62 3 Methodology 65 4 Findings 66 4.1 Charities’ Social Media Use and Donors Receptiveness 66 4.2 Perceived Pros Associated with Charities Social Media Use 67 4.3 Perceived Cons Associated with Social Media Use by Charities 69 5 Discussion and Conclusion 71 6 Limitations and Future Research 73 Appendix 74 References 75 E-Banking and Competitive Intelligence 77 The Likelihood of Financial Inclusion in e-Banking: A BiProbit Sample-Selection Modeling Approach 78 Abstract 78 1 Introduction 78 2 The e-Money Market and the Kenyan M-Pesa 80 3 Econometric Model 81 3.1 The Relevance of Self-selection Modeling 81 3.2 Model Estimation Equations 81 4 Data Characteristics 82 5 Empirical Results 83 6 Discussion of Results 87 7 Conclusion 88 References 88 Innovation, Banking Development and Governance 90 Abstract 90 1 Introduction 90 2 Literature Review and Fundamental Hypothesis 91 3 Variables 93 4 Data 94 5 Regression Results: Banking Development and Innovation 96 6 Regression Results: Banking Development, Innovation and Financial Dependence 99 7 Conclusion 101 Appendix. Variables Measures 102 References 103 Competitive Intelligence in the Start-Up Companies Belonging to the ICT Sector in Tunisia 106 Abstract 106 1 Introduction 106 2 Competitive Intelligence and the Start-Up Companies: Theoretical Approaches 107 2.1 Definition of Competitive Intelligence 107 2.2 The Process of Competitive Intelligence 107 2.3 The Utility of Competitive Intelligence in the Development of the Start-Up Companies 108 3 Empirical Evidence in the Tunisian Start-Up Companies 108 3.1 Methodology 108 3.2 Results: Diagnosis of the Existing 109 3.3 Results: The Start-Up Companies Need Competitive Intelligence 112 3.4 Summary and Recommendations 113 4 Conclusion 114 References 115 Information System Technologies 116 Lightweight Cryptography for Resource-Constrained Devices: A Comparative Study and Rectangle Cryptanalysis 117 1 Introduction 117 2 Related Work 118 3 Performance Evaluation of Lightweight Ciphers 120 4 Security Evaluation of Lightweight Ciphers 122 4.1 Confusion and Diffusion Level 122 4.2 Linear Cryptanalysis 124 5 Conclusion 127 References 127 An Improved CNN Steganalysis Architecture Based on ``Catalyst Kernels'' and Transfer Learning 129 1 Introduction 129 2 Model Description 130 2.1 Preprocessing Layer 131 2.2 Feature Maps Computation 132 2.3 Classification and Optimization 133 2.4 Leaning from Scratch and Transfer Learning 134 3 Experimental Setup 135 3.1 Dataset 135 3.2 Software Platform 136 4 Model Performance 136 5 Conclusion 137 References 137 DAPER Joint Learning from Partially Structured Graph Databases 139 1 Introduction 139 2 Background 140 2.1 DAPER Model 140 2.2 Markov Logic Networks 141 3 Expressing a DAPER in Markov Logic 142 4 DAPER Joint Learning Using MLN Framework 143 4.1 DAPER Joint Learning 143 4.2 Evaluation Process 144 5 Illustrative Example 144 5.1 Experimental Protocol 144 5.2 Results and Evaluation 146 6 Conclusion and Future Works 146 References 147 An Adverse Drug Events Ontology Population from Text Using a Multi-class SVM Based Approach 149 Abstract 149 1 Introduction 149 2 Research Context 150 3 Related Work 151 4 Proposed Approach for ADE Ontology Population from Text 152 4.1 Concept Extraction 153 4.2 Relation Extraction 155 5 Experiments and Results 157 5.1 Concept Extraction Results 157 5.2 Relation Extraction Results 157 6 Conclusion 159 References 159 E-Learning, E-Government and E-Health 161 E-Learning Effectiveness: A Survey in Two Tunisian Higher Education Establishments Using an Educational Platform 162 Abstract 162 1 Introduction 162 2 Theoretical Framework of the Research 163 3 The Theoretical Framework and the Development of the Research Model 163 4 Conclusion 170 References 171 Determinants of E-Learning Effectiveness: The Case of Tunisian Virtual School of Post Office 174 Abstract 174 1 Introduction 174 2 Theoretical Model 175 3 Empirical Evidences 177 4 Results and Interpretations 178 5 Conclusion 180 References 181 E-Government and Social Media in Tunisia: An Empirical Analysis 182 Abstract 182 1 Introduction 182 2 Related Work 183 3 Proposed Study 185 3.1 Research Method 185 3.2 Aim 185 3.3 Sample 185 3.4 Data Collection Method 186 3.5 Data Analysis Method 186 3.6 Results 186 4 Conclusion 191 References 192 Social Marketing in Tunisian Public Health: Case of Sahtek 194 Abstract 194 1 Introduction 194 2 Literature Review 195 3 Social Media in Health Care 196 4 Creation of “Sahtek” 198 4.1 Features of “Sahtek” 198 4.2 Logo 199 4.3 Facebook Content of “Sahtek” 199 5 Discussion and Implications 201 6 Conclusion and Future Works 202 References 202 Author Index 205 Front Matter ....Pages I-XIV Front Matter ....Pages 1-1 The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development (Rihab Mhimed, Meriam Belkhir)....Pages 3-15 Exploring Readers’ Perception of Professional Blogs (Inga Fischer)....Pages 16-27 Co-design and Chronic Regulatory Focus: A Cross-cultural Study and Suggestions for Future e-Marketing Practices (Olfa Ammar, Safa Garbout, Imen Trabelsi Trigui)....Pages 28-47 The Practices of Nonprofit Organizations in the New Age of Social Media: A Qualitative Study of Donors’ Receptiveness (Emna Haddar, Meriam Belkhir)....Pages 48-63 Front Matter ....Pages 65-65 The Likelihood of Financial Inclusion in e-Banking: A BiProbit Sample-Selection Modeling Approach (Thabo Julian Gopane)....Pages 67-78 Innovation, Banking Development and Governance (Jihene El Ouakdi, Dorra Guermazi, Khira Alimi)....Pages 79-94 Competitive Intelligence in the Start-Up Companies Belonging to the ICT Sector in Tunisia (Karima Dhaouadi, Fatma Turki)....Pages 95-104 Front Matter ....Pages 105-105 Lightweight Cryptography for Resource-Constrained Devices: A Comparative Study and Rectangle Cryptanalysis (Tasnime Omrani, Rhouma Rhouma, Layth Sliman)....Pages 107-118 An Improved CNN Steganalysis Architecture Based on “Catalyst Kernels” and Transfer Learning (Rabii El Beji, Marwa Saidi, Houcemeddine Hermassi, Rhouma Rhouma)....Pages 119-128 DAPER Joint Learning from Partially Structured Graph Databases (Marwa El Abri, Philippe Leray, Nadia Essoussi)....Pages 129-138 An Adverse Drug Events Ontology Population from Text Using a Multi-class SVM Based Approach (Ons Jabnoun, Hadhemi Achour, Kaouther Nouira)....Pages 139-150 Front Matter ....Pages 151-151 E-Learning Effectiveness: A Survey in Two Tunisian Higher Education Establishments Using an Educational Platform (Rabeb Mbarek)....Pages 153-164 Determinants of E-Learning Effectiveness: The Case of Tunisian Virtual School of Post Office (Ibticem Ben Zammel, Tharwa Najar, Afef Belghith)....Pages 165-172 E-Government and Social Media in Tunisia: An Empirical Analysis (Chaima Chaieb, Hadhemi Achour, Ahmed Ferchichi)....Pages 173-184 Social Marketing in Tunisian Public Health: Case of Sahtek (Ines Daoud Mezghani, Marwa Meddeb)....Pages 185-195 Back Matter ....Pages 197-197