Digital Disruption and Media Transformation: How Technological Innovation Shapes the Future of Communication (Future of Business and Finance)

This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events. The book is intended for researchers in communication sciences and media research, as well as media practitioners who want to understand the causes and effects of digital transformation in the media industry. Acknowledgments Contents Introduction 1 Overview of the Book Chapters 2 Approaching Media Transformation: Triggers and Effects Shaping the Future of Media 3 Expanding Media Realities: Effects of Media Becoming More Immersive in the Future 4 Disruptive Technologies: Datafication, Artificial Intelligence, and 5G Networks 5 Journalism Across All Platforms: Transforming an Established Profession 6 Implementing Innovation: Industrial and Regulatory Responses to Change Part I: Approaching Media Transformation: Triggers and Effects Shaping the Future of Media Business Models and Innovation Triggers in the Media Industry: How Digitalization Contributes to a Secure Future for Companies 1 Innovation in a Networked Media Economy 2 Continuous Change in Media Business Models 3 Globalization of the Media Economy from the Point of View of Value Creation 4 New Work in the Media Sector 5 Collaboration as a Success Factor for Media Companies References The Influence of New Digital Technologies on Media Brands: Creative Control Versus Creative Co-Creation 1 Introduction 2 UK Media Industry: The Importance of Media Brands 2.1 What Is a Media Brand? 2.2 A Brief History of Media Brand Management Research 3 Innovation Triggers: The Influence of New Digital Technologies on Media Brand Management 3.1 Brand Co-Creation 3.2 Contemporary Debates in Brand Co-Creation 4 The Case for Creative Co-Creation 4.1 The Case for Creative Control 5 Conclusion References The Role of Moral Panics in Media Transformation: An Examination of the “Techlash” 1 New Media and Moral Panics 2 The Rise of the “Techlash” 3 Techlash Claims 4 Dissecting the Techlash Moral Panic 5 Conclusion: The Role of Moral Panics in Media Innovations References Google News Initiative Innovation Challenge: Technological Innovation Triggers by Google Grants 1 Introduction 2 Innovation Space and Journalism Innovation 3 Responsibility in Innovation 4 Methodological Approach 5 Understanding GNI Innovation Challenge’s Effect on the News Industry Worldwide 6 Discussion and Conclusion References Part II: Expanding Media Realities: Effects of Media Becoming More Immersive in the Future Immersive Media Technologies and Their Impact on Today’s and Future Media and Communication Landscape: Potentialities and Challenges Through the Lens of Riepl’s Law 1 Innovative Potentials of Immersive Media 2 Challenges and Competitive Fields of Immersive Media 3 Conclusion References Networking in Digital Business Ecosystems and Its Impact on Explorative Innovation in Emerging Media Technology Markets: A Quantitative Study of the German XR Industry 1 Overview 2 Study Design and Data 3 Data Analysis 4 Results 5 Discussion Appendix References The Production of Immersive Journalism: Best Practices in the Age of the Dawning Metaverse 1 Introduction 2 Methods 3 Results 3.1 Best Practices for Producing Immersive Journalism 4 Immersive Journalism in Light of the (Imminent) Arrival of the Metaverse 5 Conclusions References Factors Influencing the User Experience of Mobile Augmented Reality Apps: An Analysis of User Feedback Based on App Store User Reviews 1 Introduction 2 Theoretical Background 2.1 User Experience of Mobile Augmented Reality 2.2 Topic Modelling 2.3 Objective of Investigation 3 Approach 3.1 App and Data Sample Selection 3.2 Descriptive Data Analysis of Selected Apps 3.3 Identification of Topics in App Rating Data with LDA-Based Topic Modeling 3.3.1 LDA-Based Topic Modeling 4 Implications for UX Factors Research 5 Conclusion and Limitations References Part III: Disruptive Technologies: Datafication, Artificial Intelligence, and 5G Networks Spaces for Datafication: How Datafication Transforms Media Industries 1 Introduction 2 Datafication 3 Five Spaces for Datafication 4 Discussion: Ambiguities and Implications 5 Conclusion References Deepfakes: Temporary Hype or Long-Term Innovation Driver? 1 An Innovation Torn Between Technological Progress and Deception of the Public 1.1 A Brief Overview: What Are Deepfakes? 2 Evaluating the Impact of Deepfakes from a Three-Level Perspective 2.1 Micro Level: Focusing on Individuals 2.2 Meso Level: Focusing on the Organizational Perspective 2.3 Macro Level: Focusing on the Sociopolitical Perspective 3 Summary: Balancing Acceptance and Rejection of the Deepfake Era References Mapping the Use of Artificial Intelligence for the Optimization of Paywalls in the News Media Industry: How Firms Are Taking Advantage of Machine Learning and Related Technologies to Increase Reader Revenue 1 Introduction 2 Method 3 Main Tasks Done by AI in Relation to Paywalls 4 What Do Companies Want to Achieve by Implementing AI in Their Paywall Strategies? 5 Externalization of AI Solutions 6 Looking at Main Trends and Toward the Future References 5G as an Innovation Driver for Media Productions: Application Scenarios, Case Studies, and Perspectives 1 Introduction 2 Research Background 2.1 Technology and Innovation Potentials of 5G Networks 2.2 Deploying 5G Network Technology for Media Production 2.2.1 Stand-Alone 5G Campus Network 2.2.2 Hybrid 5G Campus Networks 2.2.3 Virtual Slice in the Public 5G Mobile Network 2.2.4 Public 5G Mobile Networks 2.3 Summary of 5G Media Production Models 3 Status Quo of 5G Media Production in Germany 3.1 Analysis of 5G Campus Licence Holders in Germany 3.2 Interviews and Research on the Potential of 5G Media Productions 3.2.1 Media Service Provider 3.2.2 State Broadcasting Corporation 3.2.3 Private Broadcasters 3.2.4 Mobile Network Operators 3.2.5 Other Companies 3.3 Results on the Status Quo of 5G Media Production in Germany 4 5G Media Production Hackathon Case Study by RheinMain University 5 Conclusions and Implications References Part IV: Journalism Across All Platforms: Transforming an Established Profession End of the “Prosumer” in News Media? User-Generated Content (UGC) Continues to Decrease as a Strategic Priority 1 Introduction 2 Literature Review 3 Research Setting and Methods 4 Findings 5 Discussion and Conclusion References Platform Literacy: How News Outlets Adapt to a Platformized Media Landscape 1 Introduction 2 X-Literacies and Journalistic Expertise 3 Platforms as an Environment for Journalism 4 Platform Literacy in the Newsroom 4.1 Attitude Toward Platforms in General 4.2 Intensity of Cooperation 4.3 Specific Competencies 4.4 Journalistic Independence vs. Platformized Opportunities 5 Conclusion References Dependent on the Platform? Discussing Journalistic Transformation Levels on and Through Instagram 1 Disrupted and Transformed: Journalism’s Challenges in the Digital Sphere 2 Transformation of Organization: From New Filters to New Departments 3 Transformation of Contents: A Slow Process of Professionalization 4 Transformation of Interaction: New Publics, New Logics, New Chances? 5 Conclusion: As Active as Possible in a Reactive Situation References Disruptive in Nature: Discussing Advantages and Disadvantages of Media Organizations’ In-House Podcasts 1 Introduction: When It Covers Everything, Is It Still a Niche Format? 2 Producing Podcasts: Journalism’s Chance to Rise? 3 Listening to Podcasts: The Ideal Twenty-First-Century Way of Engaging with the News? 4 Critically Assessing the Format: How Shiny Is Podcast’s Halo Really? 5 Summary and Implications: How to Proceed from Here? References Part V: Implementing Innovation: Industrial and Regulatory Responses to Change The State of New Work in the Information and Communication Industry: How Innovative Methods of Work Affect the Achievement of Organizational Goals 1 Disruption Triggers the Innovation of Work 2 New Work as an Innovation of Work Organization 3 State of New Work in the Information and Communication Industry 4 Method 5 Results and Discussion Appendix References Learning from Research on Founder Centricity in Start-Ups: A Framework for Intra- and Entrepreneurship in Journalism 1 The Challenge of Entrepreneurship in Journalism 2 Founder Centricity in Start-Ups 3 Overview of the Review Process 4 Results 4.1 Key Facts of the Sample 4.2 Professional and Personal Characteristics: The Founder Fit Framework 5 Seven Areas of Impact of the Founder 6 Discussion: Combining the Founder Fit Framework and the Areas of Impact 7 Limitations, Conclusions, and Future Perspectives for Journalism Entre- and Intrapreneurship References The German Control of Abusive Practices and Merger Control in the Media Sector: Status Quo, Problems, and Prospects 1 The 10th Amendment to the German Competition Act 2 Changes to the Control of Abusive Practices and Weaknesses in This Modernization 3 Changes in the Merger Control and Deficits in the Framework 4 Conclusions References Disruption Through Distribution: Impacts and Limits in the Global Video Game Industry 1 Introduction 2 The Video Game Industry Historically 3 Digital Distribution’s Impact on Games 4 Hardware and Distribution Sector 4.1 Retail Sector 4.2 Game Consumers 5 Lessons from the Video Game Industry References