Digital Darwinism: Surviving the New Age of Business Disruption (Kogan Page Inspire)

"Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology. Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it"-- Provided by publisher Cover 1 Contents 10 Preface 14 01 Business in the age of disruption 22 I wouldn’t start from here 22 Understanding how we got here 24 Altered business rules 27 Blurred lines 28 Regulatory hacking 31 Investor demands 33 Over-production and marketing-led organizations 35 Changing consumer behaviours and expectations 36 Digital inertia 37 What would your company look like if you set it up today? 39 Do you have to change? 40 What should your future vision be? 40 How can you change? 41 When should you change? 41 02 The three phases of change 43 Seeing change in context 44 The electrical revolution took time 45 Computerization 49 Learning from the history of technology adoption 52 The three phases of technology 56 The awkward middle age of technology 57 The pre-digital age 58 The mid-digital age 60 The post-digital age 61 03 Disruption and the paradigm shift 66 A new theory for disruption 67 The power of the paradigm shift 70 Design as evolutionary funnels 73 The paradigm leap in action 75 Leaps in design paradigms surround us 82 What is disruption? 85 04 The third era of management 88 Moving from needs to wants 89 Pre-management business 90 Era one – a focus on execution and scale 90 Era two – a focus on expertise and specialization 92 Era three – a focus on imagination and empathy 94 New value propositions 97 New core competencies 102 Tech will set you free! 104 Spanning hardware and software 105 True agnosticism 106 The power of ideas 108 05 Starting your digital transformation 109 A metaphor for business 110 What does digital transformation mean? 113 Important things that are too important to change 114 Legacy foundations are everywhere and reduce what we can build on top 116 Why are vital systems so hard to change? 116 Onions 118 Applying digital transformation to this model 122 06 How to provoke and inspire change 130 Why is it especially hard for successful companies to change? 131 Why change? 132 A move to less desirable categories 134 The power of tech disruption 134 What do you want to be proud of making happen? 136 Opportunity-based thinking 137 Why has there been so little change? 141 The three-step process to provoke 146 07 Creating a vision to transform 151 The pervasive lack of vision 152 The need for a future vision 155 A checklist for your vision 156 Nine steps for a vision 159 A key thing to remember is to pick the right attitude 169 Create an indicative roadmap 170 08 Operations for the digital age 172 How did we get here? 173 So how do you build the future operations of your company? 175 Seek to find ways to reinforce principles through policies 195 09 A culture for transformation 197 The fashion of corporate culture 197 Culture and the third era of management 199 What is culture? 200 The importance of culture 202 How do you change culture? 204 The five phases of culture creation 205 10 Rethinking your future 215 Life is largely one-off paradigms 216 A liminal moment 217 What kind of future can we create now? 218 The problem of abundance 219 The key things to remember when building your future 221 References 232 Index 240