Designing the Human Business: Leveraging Design Thinking to craft powerful and innovative business models

Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer's needs Key Features Learn how to dissect business models and create new ones that unlock maximum value Discover how to use Design Thinking to deliver solutions that resonate with the market Integrate Design Thinking with business model innovation for scalable, innovative business designs Purchase of the print or Kindle book includes a free PDF eBook Book Description Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale. In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters. By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale. What you will learn Understand the fundamentals of business model innovation and its role in driving organizational success Explore how to craft human-centered business models and their significance Master Design Thinking for resonant value propositions and business models Discover innovative solutions that address genuine customer aspirations Find out how quantitative and artificial intelligence approaches enhance human-centered validation Overcome past marketplace failures with innovative ideas Build a human-centered business model that withstands market forces Who this book is for This book is for individuals in leadership roles like CSOs, CIOs, CTOs, CEOs, and those responsible for launching and growing new business ventures. It builds on your existing business knowledge, showing you how to design businesses that grow inherently by connecting with markets through innovative, human-centered solutions and business models. A foundational understanding of business operations is assumed. Table of Contents The Value Machine – What a Business Model Is Cogs in the Machine – What Makes Up a Business Model Going a New Route – What Business Model Innovation Is A Matter of Reason – When, Where, and Why Business Model Innovation Is Needed The Master Designer – How to Dissect Business Models and Develop New and Better Ones The Business Model Toolbox – An Evolution of Tools for Business Model Innovation Thinking Like a Designer Thinking Like a Scientist – Centering Our Design around Humans Acting Like a Designer – The Design Thinking Process in Application Working the Problem Space – Up and Down the Mountain Intermission Working the Solution Space – Up and Down the Next Mountain Design Thinking's Final Act (So Far) – Our New Solution Back to Business Model Innovation – à la Design Thinking Execution - Bringing Our Business Model to Life The Final Outcome – Consistent Ongoing Success Explore strategies, methods, critical skills that top CSMs exhibit in delivering well-designed, proactive customer success services, fostering lasting customer relationships and sowing the seeds for advocacyKey FeaturesMaster the art of driving measurable customer value, a cornerstone of business successExplore techniques to ensure your work is relevant, stimulating, and aligns with the evolving needs of your customers and businessRatchet up your understanding of building and operating dynamic and resilient CS organizationsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionThe rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role. This Customer Success book bridges the gap by providing a comprehensive framework for mastering the essential skills required to excel. You'll find out why the Customer Success function is indispensable today and gain expert insights into account segmentation, financial tiering, ideal customer profiles, and the complexity of customer engagement process design. You'll then delve into playbook development, where you'll find practical guidance for CSMs and Customer Success Operations Managers who want to improve their ability to drive desired business outcomes. Through insightful case studies, the authors illustrate their own experience of successful Customer Success implementation, showing you what it takes to exceed customer expectations with well-designed, proactive services. The journey doesn't end there—it extends to highlighting the resilience required to build and operate successful Customer Success organizations. By the end of this guide, you'll be equipped with the tactics and mindset necessary to stand out as a world-class Customer Success leader in your organization, driving growth at every turn.What you will learnDrive higher customer retention and expansion rates with a customer-centric strategyUnderstand the essential role of measurement in achieving service delivery excellenceRecognize the importance of the human dimension in vendor-customer relationships in the age of AIRefine engagement models by incorporating observations of customer behaviorDiscover techniques for creating ideal customer profilesLeverage technology to boost business relevance of CSMsIdentify how to drive successful customer outcomes through collaborationWho this book is forThis book is for aspiring and established Customer Success professionals who want to learn how to develop and refine service delivery in customer engagements. Professionals embarking on a journey to excellence will be able to master the evolving business landscape of Customer Success and foster relationships with other internal organizations and external partners. A foundational understanding of business basics, typical B2B structures, and Customer Success concepts is necessary to get started. Intermediate to advanced customer engagement skills from customer-facing roles will prove useful. Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and futureKey FeaturesUnderstand the metaverse and learn how augmented reality and virtual reality are integral to itGet a solid understanding of core metaverse technologiesBecome a metaverse business thought leader by learning from real-world use casesPurchase of the print or Kindle book includes a free PDF eBookBook Description“The metaverse” has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse. This book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You'll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans. By the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.What you will learnGet to grips with the concept of the metaverse, its origin, and its present stateUnderstand how AR and VR strategically fit into the metaverseDelve into core technologies that power the metaverseDig into use cases that enable finer strategic decision-makingUnderstand the benefits and possible dangers of the metaversePlan further ahead by understanding the future of the metaverseWho this book is forIf you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.