طراحی محصولات برای کاربران دیجیتال در حال تحول: مطالعه الگوهای رفتار UX، جوامع آنلاین و روندهای دیجیتال آینده

Digital user behavior is evolving at an ever-increasing pace, and predicting future trends is a booming business as a result. Users associate technology with their identities now more than ever, and it is up to you as a product designer to enhance their experience for the better. __Designing Products for Evolving Digital Users__ is a 21st century handbook that helps you do just that. By providing insights that allow you to study UX (user experience) behavior patterns, online communities, and future digital trends, __Designing Products for Evolving Digital Users__ instills confidence and fact-based foundations for your digital creations. Author Anastasia Utesheva expertly teaches you how to account for the way the technology impacts the identity of users and how that identity shifts through ongoing interaction with a product or service. She also brings in important case studies on social media, gaming, eRetail, and more to illustrate past examples of technology’s profound impact on communal and individual identity. Digital product design’s ultimate end goal is end user satisfaction. While a myriad of material is available out there consisting of simple tips and tricks for optimal digital design, __Designing Products for Evolving Digital Users__ is a rare and remarkable title that cohesively accounts for all environmental factors involved. Comprehend how distributed technology impacts creation and negotiation of identity and explore communities that form around digital products. UX designers, futurists, students, and industry veterans alike have an abundance of invaluable learning ahead of them in __Designing Products for Evolving Digital Users__. **What You Will Learn** * Learn how to design digital products/services that resonate with and transform identity of users * Study how digital impacts formation of identity * Consider how digital technology has impacted our world and implications for future digital trends **Who This Book Is For** UX designers, digital product creators, entrepreneurs, educators, philosophy of technology enthusiasts, futurists Contents 5 About the Author 6 Acknowledgments 7 Introduction: Design for Life 8 Our Digitally Distributed World 10 Digital Design 12 Identity in Digital Design 13 How to Use This Book 15 Chapter 1: Digital Evolution 16 Types of Information 17 Universal Darwinism 21 Biological Evolution 24 Technological Evolution 27 Cultural Evolution 34 Cognitive Evolution 41 Evolution of Our “Selves” 44 Chapter 2: Evolution of Identity 46 What Is Identity? 46 Identity and Technology 48 Coevolution of Identity 49 Digital Identity 52 Identity in Design 55 Chapter 3: Designing for Evolving Users 57 Being a Digital Designer 59 Digital Design Principles 63 1. Design is a conversation, not a monologue 63 2. Start with users’ needs and wants 64 3. Make it simple 64 4. Build on what works, innovate as needed 65 5. See everything through patterns 65 6. Be consistent 66 7. Iterate, iterate, iterate, iterate, then iterate some more 66 8. No fear, all the curiosity 67 9. Look beyond the surface 67 10. Transcend the now, create the future 68 11. My life, my way 68 Digital Design Process 68 Designing for Evolving Users 70 Chapter 4: Design Thinking in Action 72 What Is Design Thinking? 73 Design Thinking Toolkit 75 Empathy and Curiosity 76 Research 77 Qualitative, Quantitative, Mixed Methods 77 Primary and Secondary Research 79 Structuring Research 79 Data Analysis 80 Data Visualization 81 Nonlinearity (and Intuition) 82 Pragmatic Optimism 83 Inclusive and Generative Facilitation 83 Multimedia Communication 85 Design for Real Needs of Real Humans 86 Design Thinking for Identity 87 Chapter 5: Design for Change 89 Use Perspectives to Strategically Improve Quality of Life 91 Evolving Identity Through Digital 93 Mapping Identity 94 Comprehending Ourselves 97 Monitoring and Design for Change 98 Measuring Impact 100 Chapter 6: Digital Trends 103 Major Leaps 103 Automation 104 Information Communication Technology 104 Artificial Intelligence 106 Beyond Legacy Systems 107 Where We Are and Where We Are Going 109 Identity, Paradigms, and Digital 111 Implications for Digital Designers 114 Chapter 7: Conclusion 115 Index 118 Front Matter ....Pages i-xviii Digital Evolution (Anastasia Utesheva)....Pages 1-30 Evolution of Identity (Anastasia Utesheva)....Pages 31-41 Designing for Evolving Users (Anastasia Utesheva)....Pages 43-57 Design Thinking in Action (Anastasia Utesheva)....Pages 59-75 Design for Change (Anastasia Utesheva)....Pages 77-90 Digital Trends (Anastasia Utesheva)....Pages 91-102 Conclusion (Anastasia Utesheva)....Pages 103-105 Back Matter ....Pages 107-110