طراحی مجلات: درون طراحی، بازطراحی و برندینگ دوره‌ای

How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? __Designing Magazines__ is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their fields, present their insights on the goals and process of magazine design. Chapters focus on problems faced by designers, ethical considerations, the future of the field, and many more relevant but rarely discussed issues. A look at magazines that have risen above the crowd to achieve special social importance--and how design has been a part of that success--provides additional inspiration for magazine designers everywhere. Title Page......Page 4 Copyright Page......Page 5 Table of Contents......Page 6 Introduction MAGAZINES AND REDESIGNS......Page 8 SECTION 1 Beginning......Page 12 1 Redesign, Anyone? JOHN BRADY......Page 13 2 Designing Small Magazines of Ideas ALISSA LEVIN......Page 14 3 Imitation, Inc. Gallagher Paper Collectibles Offers Design Ideas for Magazine Publishers GREG LINDSAY......Page 17 SECTION 2 Restructuring and Updating......Page 20 4 Outside Magazine KATHY MARTIN O’NEIL......Page 21 5 Change Is Hard AN INTERVIEW WITH JULIE ANN MILLER, EDITOR, AND ERIC R. ROELL, DESIGN/PRODUCTION DIRECTOR, OF SCIENCE NEWS......Page 29 6 Print Magazine JOYCE RUTTER KAYE......Page 35 SECTION 3 Repositioning......Page 42 7 Out of Academia AN INTERVIEW WITH MOISÉS NAÍM, EDITOR OF FOREIGN POLICY......Page 43 8 Details STEVEN HELLER......Page 49 9 Lost Equity ROGER BLACK......Page 54 SECTION 4 The Soft Side of the Redesign Process......Page 62 10 Clients and Cultures AN INTERVIEW WITH MARIO GARCIA, PRINCIPAL OF GARCIA MEDIA INC.......Page 63 11 Can a Redesign Improve the Design Staff? DAN ZEDEK......Page 66 12 Conversation DAN ROLLERI......Page 69 SECTION 5 In-House Designs......Page 76 13 Inside Magazine ROBERT NEWMAN......Page 77 14 Governing Magazine JANDOS ROTHSTEIN......Page 86 15 Edward Leida GREG LINDSAY......Page 94 16 Rich Niche? SCOTT CRAWFORD......Page 98 17 Redesigning Your Magazine In-House? A Few Reasons to Think Twice RON REASON......Page 103 SECTION 6 Brand versus Greatness......Page 106 18 Esquire Magazine in the Sixties AN INTERVIEW WITH GEORGE LOIS......Page 107 19 Spy Magazine AN INTERVIEW WITH KURT ANDERSEN, COFOUNDER OF SPY MAGAZINE......Page 114 20 Wired Magazine in the Nineties AN INTERVIEW WITH JOHN PLUNKETT......Page 120 SECTION 7 After the Launch......Page 128 21 Home Erotic STEVEN HELLER......Page 129 22 Left Wanting Why do liberal magazines have such conservative design? DAVID BARRINGER......Page 133 23 In Defense of Shoppers MARGARET LITTMAN......Page 139 24 Bored at 40,000 Feet GREG LINDSAY......Page 144 SECTION 8 Structure and Subject......Page 148 25 Briefs JANDOS ROTHSTEIN......Page 149 26 Swinging on a Shoestring HANA JUNG......Page 156 27 A Brief Introduction to the Use of Grids in Magazine Design JANDOS ROTHSTEIN......Page 161 28 Pacing JANDOS ROTHSTEIN......Page 168 29 The ABCs of ASFs DENISE REAGAN......Page 173 30 Cover Up STEVEN HELLER......Page 177 SECTION 9 Is the Editorial Format Obsolete?......Page 180 31 Beyond Zines PETE MORELEWICZ......Page 181 32 Are Magazines More Interactive than the Web? JANDOS ROTHSTEIN......Page 187 33 Reaching the Modern Reader SAMIR A. HUSNI, PH.D.......Page 190 34 Art and Design Won’t Save Publishing GILBERT CRANBERG......Page 196 Contributors......Page 198 Index......Page 200 ISBN-13: 9781581154993 Title Page 4 Copyright Page 5 Table of Contents 6 Introduction MAGAZINES AND REDESIGNS 8 SECTION 1 Beginning 12 1 Redesign, Anyone? JOHN BRADY 13 2 Designing Small Magazines of Ideas ALISSA LEVIN 14 3 Imitation, Inc. Gallagher Paper Collectibles Offers Design Ideas for Magazine Publishers GREG LINDSAY 17 SECTION 2 Restructuring and Updating 20 4 Outside Magazine KATHY MARTIN O’NEIL 21 5 Change Is Hard AN INTERVIEW WITH JULIE ANN MILLER, EDITOR, AND ERIC R. ROELL, DESIGN/PRODUCTION DIRECTOR, OF SCIENCE NEWS 29 6 Print Magazine JOYCE RUTTER KAYE 35 SECTION 3 Repositioning 42 7 Out of Academia AN INTERVIEW WITH MOISÉS NAÍM, EDITOR OF FOREIGN POLICY 43 8 Details STEVEN HELLER 49 9 Lost Equity ROGER BLACK 54 SECTION 4 The Soft Side of the Redesign Process 62 10 Clients and Cultures AN INTERVIEW WITH MARIO GARCIA, PRINCIPAL OF GARCIA MEDIA INC. 63 11 Can a Redesign Improve the Design Staff? DAN ZEDEK 66 12 Conversation DAN ROLLERI 69 SECTION 5 In-House Designs 76 13 Inside Magazine ROBERT NEWMAN 77 14 Governing Magazine JANDOS ROTHSTEIN 86 15 Edward Leida GREG LINDSAY 94 16 Rich Niche? SCOTT CRAWFORD 98 17 Redesigning Your Magazine In-House? A Few Reasons to Think Twice RON REASON 103 SECTION 6 Brand versus Greatness 106 18 Esquire Magazine in the Sixties AN INTERVIEW WITH GEORGE LOIS 107 19 Spy Magazine AN INTERVIEW WITH KURT ANDERSEN, COFOUNDER OF SPY MAGAZINE 114 20 Wired Magazine in the Nineties AN INTERVIEW WITH JOHN PLUNKETT 120 SECTION 7 After the Launch 128 21 Home Erotic STEVEN HELLER 129 22 Left Wanting Why do liberal magazines have such conservative design? DAVID BARRINGER 133 23 In Defense of Shoppers MARGARET LITTMAN 139 24 Bored at 40,000 Feet GREG LINDSAY 144 SECTION 8 Structure and Subject 148 25 Briefs JANDOS ROTHSTEIN 149 26 Swinging on a Shoestring HANA JUNG 156 27 A Brief Introduction to the Use of Grids in Magazine Design JANDOS ROTHSTEIN 161 28 Pacing JANDOS ROTHSTEIN 168 29 The ABCs of ASFs DENISE REAGAN 173 30 Cover Up STEVEN HELLER 177 SECTION 9 Is the Editorial Format Obsolete? 180 31 Beyond Zines PETE MORELEWICZ 181 32 Are Magazines More Interactive than the Web? JANDOS ROTHSTEIN 187 33 Reaching the Modern Reader SAMIR A. HUSNI, PH.D. 190 34 Art and Design Won’t Save Publishing GILBERT CRANBERG 196 Contributors 198 Index 200 Allworth,Press How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their fields, present their insights on the goals and process of magazine design. Chapters focus on problems faced by designers, ethical considerations, the future of the field, and many more relevant but rarely discussed issues. A look at magazines that have risen above the crowd to achieve special social importance--and how design has been a part of that success--provides additional inspiration for magazine designers everywhere. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Redesign, anyone? / John Brady Designing small magazines of ideas / Alissa Levin Imitation, Inc. / Greg Lindsay Outside magazine / Kathy Martin O'Neil Change is hard : an interview with Julie Ann Miller, editor, and Eric R. Roell, design/production director, of Science news Print magazine / Joyce Rutter Kaye Out of academia : an interview with Moisés Naím, editor of Foreign policy Details / Steven Heller Lost equity / Roger Black Clients and cultures : an interview with Mario Garcia Can a redesign improve the design staff? / Dan Zedek Conversation : Speak's editor and art director discuss the magazine / Dan Rolleri Inside magazine / Robert Newman Governing magazine Edward Leida / Greg Lindsay Rich niche? / Scott Crawford Redesigning your magazine in-house? : a few reasons to think twice / Ron Reason Esquire magazine in the '60s : an interview with George Lois Spy magazine : an interview with Kurt Andersen Wired magazine in the '90s : an interview with John Plunkett Home erotic / Steven Heller Left wanting / David Barringer In defense of shoppers / Margaret Littman Bored at 40,000 feet / Greg Lindsay Briefs Swinging on a shoestring / Hana Jung A brief introduction to the use of grids in magazine design Pacing The ABCs of ASFs / Denise Reagan Cover up / Steven Heller Beyond zines / Pete Morelewicz Are magazines more interactive than the Web? Reaching the modern reader / Samir A. Husni, Ph.D Art and design won't save publishing / Gilbert Cranberg. Turn editorial challenges into graphic solutions. How does a designer create graphic solutions to thebehind-the-scenes editorial challenges at a magazine? DesigningMagazines is the complete guide to understanding the inner workings of magazines and their day-to-day management - and a great guide to using that knowledge to create visually stunning, editorially effectivemagazines, in both new designs and rebranding. Thirty-five experienced editors, designers, and consultants, all at the top of their fields, present their insights on the goals and process of magazine design. Chapters focus on problems faced by designers, ethical considerations, the future of the field, and many more rarely discussed issues. A look at magazines that have risen above the crowd to achieve special social importance - and how design has aided that success - provides added inspiration for magazine designers everywhere 'Designing Magazines' brings together 35 highly-experienced editors, in-house designers and consultants to provide insight into the goals and processes of magazine design