Designing for the Greater Good : The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

This first-ever book of its kind, __Designing for the Greater Good__, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in __Designing for the Greater Good__ include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

this First-ever Book Of Its Kind, designing For The Greater Good, Features Hundreds Of Illustrated Examples Of The Best Nonprofit And Cause-related Design Worldwide, Plus 24 Inspiring Case Studies And Insights Into Great Nonprofit Branding Campaigns. A Comprehensive Resource For Designers, Creative Professionals, Marketers, Corporate Communications Departments And Nonprofit Leaders, This Book Showcases Work From A Variety Of Sectors Including Family And Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, And The Arts. The 24 Case Studies Feature Interviews With The Designers For Such Campaigns As The Avon Walk For Breast Cancer, The Hurricane Katrina Poster Project And Get London Reading. Materials Presented In designing For The Greater Good Include: Cause-specific Campaigns And Case Studies; Logos And Branding For Nonprofits; Websites, Posters, Brochures, Advertising, And Marketing Materials For Cause-related Events And Nonprofits; Packaging; Invitations For Fundraisers And Events.

Designing for the Greater Good features interviews with leading designers who do cause-related work for all kinds of organizations. A wealth of eye-catching full-colour examples include the wildly successful Lance Armstrong Livestrong campaign and other notable and memorable designs from social service campaigns and organizations around the world. Also featured is a valuable Q and A with influential designers from both government-funded and private non-profits which explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve. Materials presented in Designing for the Greater Good include: logos for non-profits and cause-specific campaigns; cause-related campaign case studies; invitations for fundraisers and events; and, websites for non-profits, and posters, flyers, and marketing materials for cause-related events Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong Livestrong campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits. This text features interviews with leading designers who do cause-related work for all kinds of organizations. A Q&A with influential designers explores the design ideas employed, the designers' inspirations, materials, and the financial results that effective cause-related design work can achieve