Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems (Design Thinking Series)

**Reinvigorate your innovation approach with business ecosystems** In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. __Design Thinking for Business Growth__ delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success. * Fleshed out case studies and examples of companies with successful business ecosystem initiatives * A mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovation * Practical exercises to better understand and implement the ideas discussed in the book Perfect for founders, managers, and executives in industries of all types, __Design Thinking for Business Growth__ also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, __Design Thinking for Business Growth__ complements the international bestsellers __The Design Thinking Playbook__ and __The Design Thinking Toolbox__. If you are ready to apply a new design thinking mindset for remarkable business growth, __Design Thinking for Business Growth__ is your ultimate tool for success. Title Page Copyright Page Foreword How to get the most out of the book Contents Motivation for This Book Mindshifts Design Thinking for Business Growth Definition of Ecosystems as Growth Lever Exercise: Start Thinking in Ecosystems. Now! Chapter 1: Ecosystem Strategy Strategic Options Strategy Documentation Ecosystem Strategy Canvas Where to Play? How to Win and Configure? Ecosystem Leadership New Ways of Working Chapter 2: Design Lenses Toolbox Project Phases and Planning Horizons Typical Trajectories of Ecosystem Initiatives Simplified “Problem 2 Growth and Scale” Framework Lens #1: Design Thinking Intro to Design Thinking Key Questions Design Thinking Canvas Tools and Methods Interview for Empathy Lens #2: Lean Start-Up Intro to Lean Start-Up Key Questions Lean Start-Up MVP Canvas Tools and Methods Lens #3: Ecosystem Design Procedural Model Intro Ecosystem Design Key Questions Ecosystem Design Canvas Tools and Methods Lens #4: Scale Intro to Scale Key Questions Exponential Growth and Scale Canvas Tools and Methods Chapter 3: Reflection on Design Thinking for Business Growth Chapter 4: Examples of Design Thinking for Business Growth Ecossstems and Growth Initiatives Worldwide Tencent WeChat Alibaba Ant Financial Ping An DBS Bank Amazon WeWork YOUR NOW Hubject Green Class Klara Cardossier A Final Word Reflection and Outlook Closing Words Index and Bibliography EULA "Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success. Fleshed out case studies and examples of companies with successful business ecosystem. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success. Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox. If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success." "Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."-- Provided by publisher