Design th!nking : the act or practice of using your mind to consider design

Introduction. How to get the most out of this book. Stages of thinking: The design process; Stage 1 - Define; Stage 2 - Research; Stage 3 - Ideate; Stage 4 - Prototype; Stage 5 - Select; Stage 6 - Implement; Stage 7 - Learn; Example project. Research: Identifying drivers; Information gathering; Target groups; Samples and feedback. Idea generation: Basic design directions; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Presenting ideas. Refinement: Thinking in images; Thinking in signs; Appropriation; Humour; Personification; Visual metaphors; Modification; Thinking in words; Words and language; Type 'faces'; Thinking in shapes; Thinking in proportions; Thinking in colour. Prototyping: Developing designs; 'Types' of prototype; Vocabulary. Implementation: Format; Materials; Finishing; Media; Scale; Series/Continuity. Glossary. Conclusion. Acknowledgements. Contacts. Working with ethics Basics Design 08: Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations. Offers an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This title presents an approach to design as a problem-solving activity. It also features practical work examples and case studies. This title is an introduction to the process of generating creative ideas and concepts used by designers in order to start the process that leads to a finished piece of work. This focus on ideas and methods favours a useable approach to design as a problem-solving activity