Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)

"Design management - the management of design strategies, processes and projects - is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes." "This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design." "Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice."--Jacket Cover 1 Title Page 2 Copyright 3 Contents 5 Introduction 7 How to get the most out of this book 9 CONTEXT 11 What is Design Management? 13 Why is Design Management Important? 17 The Design Management Timeline 21 PART ONE: Managing the Design Strategy 27 KNOWLEDGE 29 Identifying Opportunities for Design 29 Understanding the Audience and Market 35 Interpreting Client and Customer Needs 41 Auditing the Use of Design 45 Establishing the Design Strategy 49 Promoting and Selling the Design Strategy 55 Planning for Long-term Growth 59 PRACTICE -1 Case Study: The Argus®3 Thermal-imaging Camera -1 Case Study: Camper -1 Interview: Dr. Chris H. Luebkeman, Arup Group -1 Interview: Darryl Feldman, Yahoo! -1 KEY SKILLS 77 Managing Client Relations 77 Guiding Design Decisions 81 Developing Good Working Relationships 83 Verbal Communication 85 PART TWO: Managing the Design Process 91 KNOWLEDGE 93 Giving Form to Business Strategy 93 Increasing Awareness with Design 97 Expressing the Brand Through Design 101 Initiating Design Projects 105 Design Methods 109 Design Processes 113 Competitive Advantage Through Design 119 PRACTICE -1 Case Study:Kajima Design Europe for JVC -1 Case Study: The Honda Zoomer -1 Interview: Mat Hunter, IDEO Europe -1 Interview: Brian Smith, FeONIC Plc. -1 KEY SKILLS 135 Managing Creative Teams 135 Facilitating the Design Process 137 Developing Collaborative Cultures 141 Visual Communication 143 PART THREE: Managing the Design Implementation 147 KNOWLEDGE 149 The Project Management Process 149 Project Management in Practice 155 Social and Environmental Responsibilities 159 Design Policies, Procedures and Guidelines 163 Translating Global Design into LocalDesign 167 Measuring the Success of Design 171 Reviewing and Revising the Design Strategy 175 PRACTICE -1 Case Study: FooGo/The Formation -1 Case Study: The Silken Group -1 Interview: Colum Lowe, NHS (UK) -1 Interview: Lynne Elvins, A420 -1 KEY SKILLS 187 Management and Leadership 187 Leading and Advocating Design 189 Written Communication 193 APPENDIX 197 18 Views on Design Management 199 Further Resources 205 Glossary 209 Index 211 Additional Credits 215 Acknowledgements 216 62-75.pdf -1 062.pdf 63 063.pdf 64 064.pdf 65 065.pdf 66 066.pdf 67 067.pdf 68 068.pdf 69 069.pdf 70 070.pdf 71 071.pdf 72 072.pdf 73 073.pdf 74 074.pdf 75 075.pdf 76 122-133.pdf -1 122.pdf 123 123.pdf 124 124.pdf 125 125.pdf 126 126.pdf 127 127.pdf 128 128.pdf 129 129.pdf 130 130.pdf 131 131.pdf 132 132.pdf 133 133.pdf 134 176-185.pdf -1 176.pdf 177 177.pdf 178 178.pdf 179 179.pdf 180 180.pdf 181 181.pdf 182 182.pdf 183 183.pdf 184 184.pdf 185 185.pdf 186 Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice. Design Management: Managing Design Strategy, Process and Implementation leads the student through the key knowledge, practice and skill areas of design managment, focusing on the strategy, process and implementation involved in the management of design