Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation (Business and Digital Transformation)

"Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply and demand driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying Strategic Management, Marketing, Business Innovation, Consumer Behaviour, Digital Transformation and Entrepreneurship"-- Provided by publisher Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. Cover 1 Endorsements 2 Half Title 4 Series Page 5 Title Page 6 Copyright Page 7 Table of Contents 8 List of Figures 9 Preface 11 1. Introduction 14 2. Demand-Driven versus Supply-Driven 22 3. Shifting from a Supply-Driven to a Demand-Driven Economy 30 4. Community-Based Digital Business Models: Platforms 44 5. Machine Learning: The Role of Artificial Intelligence in a Demand-Driven Business Model 58 6. Transforming Existing Business to Succeed in a Demand Driven Economy 73 7. Building a Demand-Driven Business Model 84 8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage 96 9. Transforming Organizations: From Digital to Demand-Driven 120 10. The New Playground for Organizations: Changes in Markets 136 11. Competition and Technology 143 12. The Road Ahead 155 13. Practical Research: Product as a Service in Practice 165 14. Business Models and Comparison 174 Index 188 1,Introduction;,2,Demand-Driven,versus,Supply-Driven;,3,Shifting,from,a,Supply-Driven,to,a,Demand-Driven,Economy;,4,Community-Based,Digital,Business,Models;,5,Machine,Learning;,6,Transforming,Existing,Business,to,Succeed,in,a,Demand-Driven,Economy;,7,Building,a,Demand-Driven,Business,Model;,8,Marketing,in,a,Demand-Driven,Economy;,9,Transforming,Organizations;,10,The,New,Playground,for,Organizations;,11,Competition,and,Technology;,12,The,Road,Ahead;,13,Practical,Research;,14,Business,Models,and,Comparison 1 Introduction,2 Demand-Driven versus Supply-Driven,3 Shifting from a Supply-Driven to a Demand-Driven Economy,4 Community-Based Digital Business Models,5 Machine Learning,6 Transforming Existing Business to Succeed in a Demand-Driven Economy,7 Building a Demand-Driven Business Model,8 Marketing in a Demand-Driven Economy,9 Transforming Organizations,10 The New Playground for Organizations,11 Competition and Technology,12 The Road Ahead,13 Practical Research,14 Business Models and Comparison Demand driven versus supply driven -- Shifting from a supply-driven to a demand driven economy: digitalization -- Community-based digital business models: platforms -- Machine learning: the role of artificial intelligence in a demand driven model -- Transforming existing business to succeed in a demand driven economy -- Building a demand driven business model -- Marketing in a demand driven economy: data as competitive advantage -- Transforming organizations: from digital to demand driven -- The new playground for organizations -- Competition and technology -- The road ahead -- Practical research: product-as-a-service in practice -- Business models and comparison