Delivering Distinctive Value in Emerging Economies : Efficient and Sustainably Responsible Perspectives From Management Researchers and Practitioners

The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent institutional voids in order to create distinct value for consumers and develop resilient and sustainable economies. For this book, we gathered 24 contributions (or chapters) on new directions and strategies to create value in emerging economies. The contributions span thematic areas such as: COVID-19 and small businesses, social influencers and COVID-19 advocacy, artisan entrepreneurship, leadership and project success, internationalization and intellectual property, cultural artifacts in corporate branding, fintech adoption, mobile money and agriculture value chain, workplace fraud, ethical decision-making in accountancy, modeling early detection of mother’s mode of delivery, assessment of health systems in Africa, online platforms and patient empowerment, students’ academic engagement and technology, and continuous use of e-learning among professional accounting students. The authors of these contributions discuss the relevance of each chapter to its target audience (practitioners and students). They also outline the implications for practice and policy (where applicable) alongside the concluding arguments of their respective chapters. In effect, the 24 chapters offer key strategic directions for businesses, public sector institutions, non-governmental organizations, and international development institutions to be more efficient and sustainably responsible in delivering distinctive value in emerging economies. Emerging economies have become an opportune interest of practitioners, entrepreneurs and policy makers worldwide. Hence, a contemporary text which explores how to create and deliver distinct value in these economies is a must a read. Cover 1 Title 4 Copyright 5 Dedication 6 Contents 8 Foreword 12 Preface 14 About the Editors 20 List of Contributors 22 Part I Beyond COVID-19 26 1 Embracing the New Normal: Guidelines for Small Businesses in Emerging Economies 28 2 Vaccinating the World: Social Influencers and COVID­19 Advocacy 36 3 Applying Agile Principles in Institutions of Higher Learning: Lessons from the COVID­19 Pandemic 42 Part II Doing Business in Emerging Economies: Reflections and Future Directions 58 4 Emerging Trends in Digital Transformation in the Public Sector for Service Innovation 60 5 Old Roots into New Trees: Artisan Entrepreneurship in Cyprus 78 6 The Missing Links for Project Success: Evidence from an Emerging Economy 92 7 When Internationalization Goes Awry: The Separation of Policy and Practice in Intellectual Property 108 Part III Managing the Consumer Expectations and Behavior 122 8 Leveraging Cultural Artifacts in Corporate Branding in a Developing Economy 124 9 Assessing the Mobile Money Value Creation in the Agriculture Value Chain: Evidence from a Developing Economy 144 10 Examining Fintech Adoption in the Banking Sector of a Developing Country 162 Part IV Developing Resilient Economies and Institutions 178 11 A Scientific Decision­Making Framework to Aid the Selection of Leadership Styles for Project Success 180 12 What Factors Drive Ethical Decision­Making of Prospective Accountants? 198 13 The Motivation to Engage in Fraud by Individuals at the Workplace 214 14 Developing Nexus Managerial Resilience Using Spiritual Intelligence: An Investigation of Malaysia’s Transformation to Industry Revolution 4.0 230 15 From Cradle to Maturity: How Digital Enterprises in Developing Economies Strategize to Survive 244 Part V Innovation and Healthcare 254 16 “Get Checked. Go Collect”—Improving Patients’ Access to Chronic Medication 256 17 Predictive Model for Early Detection of Mother’s Mode of Delivery with Feature Selection 266 18 Decomposing Performance Assessment of Health Systems toward Greater Resilience and Sustainability in Africa 290 19 Rethinking Patient Empowerment through Online Patient Portals for Managing Diabetes and Hypertension in Ghana 310 20 Innovation and Healthcare in the Next Decade 322 Part VI Making Higher Education More Responsive 334 21 Deploying a Computer­Based Registration System in Developing Economy—Lessons Learned 336 22 Toward Improving Students’ Academic Engagement: The Role of Educational Technology 348 23 Toward Building Organizational Resilience to Social Engineering among Higher Educational Institution Professionals 372 24 Professional Accounting Students’ Intention to Continuously Use E­Learning in COVID­19 Era 394 Index 410