Deliver the Unexpected : And Six Other New Truths for Business Success

Praise for __Deliver the Unexpected__ "Richard's insights are exactly what entrepreneurs need to read to transform their business in today's new reality." **—Margaret Kelly**, CEO of RE/MAX International "__Deliver the Unexpected__ is an absolute must-read for any entrepreneur serious about changing the game." —Robin Sharma, bestselling author of __The Leader Who Had No Title__ and __The Monk Who Sold His Ferrari__ "Much more than just a fascinating story and much more than just a book on success. Be ready to come away with knowledge of the principles that will help you take your career and income to a whole new level." **—Bob Burg**, coauthor of __The Go-Giver__ and author of __Endless Referrals__ "Anyone can beat up on common wisdom. The trick is building something better in its place, and Robbins has done it—big time. Highly recommended." **—Michael Port**, coauthor of __The Contrarian Effect: Why It Pays (BIG) to Take Typical Sales Advice and Do the Opposite__ "Good news: spending time with Richard Robbins's new book, __Deliver the Unexpected,__ isn't work. This fictional parable makes ingesting a dose of well-thought-out career advice no work at all." **—Phil Soper**, President & CEO, Brookfield Real Estate Services/Royal LePage "This is a terrific book—entertaining, insightful, and fast-moving. You learn a series of proven, practical methods and techniques to help you build and run a more profitable business." **—Brian Tracy**, Chairman & CEO, Brian Tracy International

Praise for Deliver the Unexpected

"Richard's insights are exactly what entrepreneurs need to read to transform their business in today's new reality."
—Margaret Kelly, CEO of RE/MAX International

"Deliver the Unexpected is an absolute must-read for any entrepreneur serious about changing the game."
—Robin Sharma, bestselling author of The Leader Who Had No Title and The Monk Who Sold His Ferrari

"Much more than just a fascinating story and much more than just a book on success. Be ready to come away with knowledge of the principles that will help you take your career and income to a whole new level."
—Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

"Anyone can beat up on common wisdom. The trick is building something better in its place, and Robbins has done it—big time. Highly recommended."
—Michael Port, coauthor of The Contrarian Effect: Why It Pays (BIG) to Take Typical Sales Advice and Do the Opposite

"Good news: spending time with Richard Robbins's new book, Deliver the Unexpected, isn't work. This fictional parable makes ingesting a dose of well-thought-out career advice no work at all."
—Phil Soper, President & CEO, Brookfield Real Estate Services/Royal LePage

"This is a terrific book—entertaining, insightful, and fast-moving. You learn a series of proven, practical methods and techniques to help you build and run a more profitable business."
—Brian Tracy, Chairman & CEO, Brian Tracy International

Deliver the Unexpected is a parable structured around a series of false beliefs. Each will present an accepted or common insight into success, then expands, clarifies, or contradicts it with a new truth. The parable follows Josh Abrams, a real estate professional who has been down on his luck and needs to deliver results in order to keep his job. He turns to his competition and an unusual coach for help. Each of the seven myths is a lesson that readers must internalize in order to find success. Individually, each myth challenges accepted wisdom, replacing it with a new, more The sign The nemesis The cub The future myth The knowledge myth The failure myth The abundance myth The value myth The attraction myth The journal The shop The happiness myth.