Delighting Your Customers...On A Shoestring: Delivering Excellent Customer Service Without Breaking the Bank (Business on a Shoestring)

Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, and reaching customers is a big challenge for small companies. This book offers you advice on key issues such as: understanding your customers, creating a customer service strategy, hiring the right people, setting up and implementing complaint processes, and adding a personal touch. The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune . Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information . Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book offers invaluable advice Understanding your customers; Asking for feedback... and learning from it; Creating a customer service strategy; Hiring the right people; Setting up and implementing complaint processes; Adding a personal touch; Being creative...But making sure you can deliver; Learning from your competitors. 'brimming with customer with customer service delights, covering everything from understanding your customers' expectations to handling their complaints.' Management Today "The Business on a Shoestring" series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book offers invaluable advice on: understanding your customers; asking for feedback - and learning from it; creating a customer service strategy; hiring the right people; setting up and implementing complaint processes; adding a personal touch; being creative - but making sure you can deliver; and, learning from your competitors. 'A great little package' - "The Bookseller" The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition offers invaluable advice on: Understanding your customers; Asking for feedback... and learning from it; Creating a customer service strategy; Hiring the right people; Setting up and implementing complaint processes; Adding a personal touch; Being creative...But making sure you can deliver; Learning from your competitors.'a great little package'The Bookseller Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book will help you do just that by offering invaluable advice on a range of key issues including: understanding your customers; hiring the right people; coping with complaints; adding a personal touch; and learning from your competitors. COVER; TITLEPAGE; COPYRIGHT; CONTENTS; ACKNOWLEDGEMENTS; INTRODUCTION; 1. UNDERSTANDING YOUR CUSTOMERS; 2. CREATING A CUSTOMER SERVICE STRATEGY; 3. MAKING A POSITIVE IMPRESSION; 4. ADDING A PERSONAL TOUCH; 5. CREATIVITY AT WORK; 6. ASKING FOR FEEDBACK ... AND ACTING ON IT; 7. LEARNING FROM YOUR COMPETITORS; 8. DELIVERING ON YOUR PROMISES; 9. HANDLING CUSTOMER COMPLAINTS; 10. MY FORMULA FOR SUCCESS; INDEX.