Dear client : this book will teach you how to get what you want from creative people. Sincerely

In this practical, easy-to-follow guide for the client in a creative collaboration, Bonnie Siegler, an eminent graphic designer, directs the reader with a light hand through the pitfalls that often occur between client and creative professional. Her advice is nonjudgmental, with a sense of authority derived from working with clients such as Oprah and__Saturday Night Live__.Each concise chapter of this prescriptive book will walk you through the different phases and experiences of the creative process, such as how to communicate to a design team exactly what you want (adjectives are your best friend), which words or phrases to avoid so as not to stump the designer’s creativity (don’t say “Make it bigger”), the importance of designating one decision-maker, how to be open to something you didn’t imagine, and how to establish clarity of purpose. With informative and amusing stories of good and bad clients,__How to Work with Creative People__is a game-changing and approachable handbook for achieving a productive and enjoyable relationship with creative professionals, and is sure to join the canon of breakout visual business books such as__Rework__or__The Power of Habit__. In this practical, easy-to-follow guide for the client in a creative collaboration, Bonnie Siegler, an eminent graphic designer, directs the reader with a light hand through the pitfalls that often occur between client and creative professional. Her advice is nonjudgmental, with a sense of authority derived from working with clients such as Oprah and Saturday Night Live . Each concise chapter of this prescriptive book will walk you through the different phases and experiences of the creative process, such as how to communicate to a design team exactly what you want (adjectives are your best friend), which words or phrases to avoid so as not to stump the designers creativity (dont say Make it bigger), the importance of designating one decision-maker, how to be open to something you didnt imagine, and how to establish clarity of purpose. With informative and amusing stories of good and bad clients, How to Work with Creative People is a game-changing and approachable handbook for achieving a productive and enjoyable relationship with creative professionals, and is sure to join the canon of breakout visual business books such as Rework or The Power of Habit . "In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of 46 honest, friendly lessons--"Know What You Like," "Decide Who Will Decide," "Focus Groups Suck," "Don't Say 'Make It Yellow, ' Say 'Make It Sunny, '" "Serve Lunch During Lunchtime Meetings"--It shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here's how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn't imagine. And most of all, how to have fun, save money, and get the results you want."--Amazon. In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of 46 honest, friendly lessons 'Know What You Like, Decide Who Will Decide, Focus Groups Suck, Don't Say 'Make It Yellow, ' Say 'Make It Sunny, ' Serve Lunch During Lunchtime Meetings' it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here's how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn't imagine. And most of all, how to have fun, save money, and get the results you want From renowned graphic designer Bonnie Siegler, this accessible, keep-at-your-desk guidebook provides the keys to successful collaborations between clients and creative professionals.