Deal Engines: The Science of Auctions, Stock Markets, and E-Markets
معرفی کتاب «Deal Engines: The Science of Auctions, Stock Markets, and E-Markets» نوشتهٔ Robert Ernest Hall، منتشرشده توسط نشر W. W. Norton & Company در سال 2003. این کتاب در 3 صفحه، فرمت djvu، زبان انگلیسی ارائه شده است.
Where and how electronic deal making will flourish and common pitfalls for entrepreneurs and investors. In Deal Engines , leading economist Robert E. Hall explains the underlying principles of auctions and provides sweeping insight for anyone curious to understand and exploit them. Drawing on decades of research that includes Nobel Prize-winning discoveries, Hall explains that how you set up a market has a lot to do with the deals that result. Moving from examples as straightforward as shopping for a car to others as complex as the mechanisms of stock exchanges, he describes the various types of deal engines that can be used to conduct transactions, including auctions, real-time exchanges, and posted-price sales engines. Hall analyzes the qualities of the markets these deal engines give rise to, with an eye to practical outcomes, and provides invaluable information and guidance to everyone from entrepreneurs working on a business plan to buyers on eBay. Originally published in hardcover under the title Digital Dealing . The Internet Is The Premier Business Platform For Deal Making. Whether In Reaching Retail Customers, Arranging B-to-b Procurement, Selling Stocks And Bonds, Or Any Of A Host Of Other Applications, Harnessing The Internet To Your Business Model Opens Tremendous Opportunities. As The Art Of The Deal Goes Online, A Little Science Helps To Separate Successful Business Models From Those That Fall By The Wayside. Entrepreneurs, Managers, And Analysts Have No Better Guide Than This New Book By Leading Economist And Business Consultant Robert E. Hall. Grounded In Auction Theory And Pricing Strategy, Digital Dealing Provides A Set Of Principles For The Deal Engines That Power E-markets.--jacket. Ch. 1. The Essence Of The Digital Deal-- Ch. 2. Auction Deal Engines -- Ch. 3. Auctions For Stocks And Bonds -- Ch. 4. B-to-b Procurement Auctions -- Ch. 5. Exchanges -- Ch. 6. Posted Prices -- Ch. 7. Antitrust And Regulation -- Ch. 8. Patents And Copyrights -- Ch. 9. The Future Of E-markets. Robert E. Hall. Includes Index. "In Deal Engines, leading economist Robert E. Hall explains the underlying principles of auctions and provides sweeping insight for anyone curious to understand and exploit them. Drawing on decades of research that includes Nobel Prize-winning discoveries, Hall explains that how you set up a market has a lot to do with the deals that result. Moving from examples as straightforward as shopping for a car to others as complex as the mechanisms of stock exchanges, he describes the various types of deal engines that can be used to conduct transactions, including auctions, real-time exchanges, and posted-price sales engines. Hall analyzes the qualities of the markets these deal engines give rise to, with an eye to practical outcomes, and provides invaluable information and guidance to everyone from entrepreneurs working on a business plan to buyers on eBay."--Pub. website A distinguished economist tackles the mysteries of the new world of e-commerce, explaining the principles of e-market systems, assessing how the major deal-making methods can determine the success or failure of an enterprise, and how information from various sources will help entrepreneurs make the most out of Internet business opportunities. Originally published as Digital Dealing. Reprint.
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