Darwinian Fitness in the Global Marketplace : Analysing the Competition

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics. Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analysing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers Front Matter....Pages i-xv Darwinism in Business....Pages 1-33 Understanding Market Competition....Pages 34-65 Competitive Advantage: Analysis and Strategy....Pages 66-100 Competition Matrix....Pages 101-131 Competition versus Cooperation....Pages 132-163 Forecasting and Fudge Factors Modelling....Pages 164-190 Decision Making....Pages 191-224 Customer-Centric Business Management....Pages 225-252 Challenges Ahead....Pages 253-263 Back Matter....Pages 264-295